Digital signage arrives at Frankfurt airport to make it easier for passengers to travel

Apart from the benefits it offers travelers, Polytouch interactive kiosks provide high brightness and tactile accuracy, Displaying content intuitively. A visualization solution that has become an optimal tool that is also used by airport stores to carry out their advertising campaigns and be used in digital signage applications.

Frankfurt Airport is using the kiosks Polytouch for your Interactive Airport Desks experience (I-AID) that gives access, in real time, to the status of flights, In addition to offering information about stores, Restaurants & Services. This solution, which was implemented by the German company Cosalux, It consists of a computer and a scanning system.

The facility offers advantages to both travelers, as well as retailers and airport authorities. The former are provided with real-time personalized information extracted from six databases, which can be easily retrieved from any of the airport's interactive kiosks. Simply scan your airline ticket or the QR code provided to your mobile to receive information about your trip., as itinerary changes, Flight delays and gates.

As the third largest airport in Europe and a gateway for long-haul international flights, This solution provides passengers with an advanced function that allows to automatically detect the language of travelers so that they are informed in their own language automatically.

On the other hand, This interactive solution integrates software, Tailor-made by Infsof, Specialist in navigation services and indoor positioning system, featuring a 2D/3D digital map, that the company has created for Frankfurt Airport, and that digitally covers an area of more than one million square meters, near 1.000 Points of interest and 30 kilometers of routes.

An opportunity for digital signage

Apart from the benefits it offers travelers, Each of the interactive screens of 46 inches of this solution provides high brightness and tactile accuracy, Displaying content intuitively, becoming an optimal tool to use in digital signage applications and to use in commercial advertising.

“The Interactive Airport Desks is more than just a finding system. In addition to maps and positioning, The system provides updated information day by day on offers and promotions of restaurants and stores", comments Alexander Coelius, CEO of Cosalux.

The stores located in this terminal also get their benefits since they can advertise their products and services to a wide audience., Given the large flow of people passing through this airport, which reverts to an increase in your sales and income. In addition, This Polytouch solution allows to collect information from users that is sent to retailers with which they can carry out their promotional campaigns in a more personalized way and aimed at specific groups of users.

“The Interactive Airport Desk is part of the digitization strategy carried out by Fraport AG, Airport operator, to provide personalized services and travel information. A solution that improves customer service and allows you to collect data from users and their devices, and that can be transmitted to retailers so that they can target their messages to specific groups of consumers.”, continues Coelius.

Based on capacitive projected technology (Projected capacitive touch – .PCT), The Polytouch interactive kiosk features a modular design that allows seamless integration with peripherals such as printers, Scanners and payment devices.

Frankfurt Airport plans to extend this project to other terminals. meanwhile, Cosalux is working to develop a mobile application that allows you to interact with these kiosks and offer personalized promotions according to customer groups by gender and age..

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