The Capitol Digital Platform of Madrid begins the commercial management of its Led DooH screens

Companies 014 Media and Inpubli have been chosen to jointly market and manage the advertising of the Led screens of the Capitol cinema in Madrid located on its façade and on the canopy of the historic Carrión building in the capital.

The Capitol cinema in Madrid, located on Gran Vía in the old Carrión building of this important leisure and cultural area of the capital, It already has two specialists – 014 Media and Inpubli – to perform the commercial management shown on their large format Led screens, and offer advertisers the possibility of interacting with the varied and numerous audience that transits and circulates on this street.

With this agreement, the Capitol Digital Platform joins the rest of the proposals for large digital visual systems that have been installed in the area, as Callao City Lights, the old Palacio de la Prensa and the El Corte Inglés shopping centre (more information at Digital AV Magazine), with the possibility of using video streaming on the screens to promote the events that take place inside.

Both Inpubli, Specialized in projects of large format digital circuits and luminous signs, how 014, dedicated to communication and that with this project begins its activity outdoors, They emphasize in a statement that the agreement of commercial exploitation of the screens "will allow to make a more flexible and creative offer and adapted to the demand of the advertisers. We will consolidate Capitol Digital as a unique location, to hold events and communicate the latest advertising campaigns in the impressive digitalization of the façade that we have carried out".

The marketing agreement is based on a pioneering system in our country and based on the one carried out in the United Kingdom, with an advertising proposal depending on the time slot, the traffic and the time of day the campaign will be displayed to impact the majority audience at those times.

This central area of Madrid has an influx of more than 1,5 millions of people weekly, and is one of the largest traffic circulation, which makes digital media a medium of great commercial influence and diversity for each advertiser.

Other articles on 014 Media, Capitol Digital, Inpubli