JCDecaux uses its new SmartContent CMS on the anniversary of Shakespeare's death

It is a platform that allows brands to create and serve dynamic and context-relevant ads using data sources such as weather., social media, Custom location or feeds.

The outdoor advertising company, JCDecaux has developed the content management system (cms) for dynamic delivery of DooH campaigns, SmartContent. It is a platform that allows brands to create and serve dynamic and context-relevant ads using data sources such as weather., social media, Location and custom feeds data.

This development complements JCDecaux's media planning and is the result of the purchase of the SmartBrics platform., that allows audience targeting, Optimization and planning of outdoor campaigns.

“A part of the digital campaigns have a dynamic element and in JCDecaux, We believe in dynamics by default for conducting digital campaigns, who is the driver behind SmartContent launch. A global platform that makes the creative process based on real-time data collection much easier for brands and is a big step forward in delivering relevant contextual outdoor ads”, says Alex Matthews, MD de JCDecaux Dynamic.

Shakespeare, The protagonist

One of the first applications in which this CMS will be launched is the month-long campaign that has just begun in the United Kingdom to celebrate the 400 anniversary of William Shakespeare's death.

In the network of outdoor screens that JCDecaux has installed in different English cities and using SmartContent, Different contextual quotes of the author are shown that refer to the time you give and your location.

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