EGM Laboratoris Color creates a division of digital signage

With this new business area, The company expands the digital printing offer, Virtual imaging and comprehensive services, that will have José Manuel Vegas as head of development and strategy.

With the incorporation of dynamic digital signage to your business proposal, EGM Laboratoris Color Take its global offering of high-quality digital printing and virtual imaging (CGI) in which it already has a prominent positioning.

The new division of digital signage will have José Manuel Vegas as project manager, who will have as its objective the development and strategy of this business, to which he will contribute his experience in this environment after working in RPS Audiovisuales and more recently in Crambo Visuales.

As pointed out by this responsible, "Today's integration is a new field for everyone., where every company must reinvent itself and look for its place. Nothing is previously written and we have to invent it with the elements we have today., totally different from those of a few years ago. The current demand for visual communication tends towards the joint use of all systems, possible materials and technologies".

The objective set with this new division of EGM is an innovative and complete offer of transformation of commercial and business spaces through the visual force of printed media, the digitalization of personalized communication based on state-of-the-art audiovisual technology and the creation of high-impact content.

"It's the customers themselves," Vegas stresses.- those who increasingly demand global communication solutions that allow them to interact profitably with their customers and increase their sales or improve their brand image".

For the new head of the digital signage division of EGM, "One of our identifying points is the ability to develop final value solutions to respond to the specific needs of customers.. In the retail vertical we want to provide innovative ideas capable of effectively connecting with the consumer and helping brands sell more., attracting and retaining its customers".

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