Founders and Christie carry out the largest retroprojected mapping installation in Latin America

Citibank's flagship branch in São Paulo features GS Series laser phosphor projectors from the multinational, with a total of 100.000 Lumens, to create the only digital advertising poster in this Brazilian city, that works uninterruptedly on its façade and is a permanent source of information, Entertainment and culture.

Recently opened, Citibank's flagship branch in São Paulo (Brazil), called 'Nova Faria Lima' for being located in the influential and iconic area of the avenue of the same name, es una de las instalaciones de atención al público de servicios financieros más avanzadas e innovadoras a nivel mundial.

Con motivo del primer centenario del banco en Brasil, sus responsables confiaron a Founders, empresa brasileña parte del grupo JChebly especializada en marketing digital, Digital Experiences, soluciones y contenidos visuales, la misión de transformar dicha sucursal en un emblema digital en el corazón de la ciudad.

Para la ceremonia de inauguración de esta innovadora sucursal se han utilizado diecinueve proyectores de fósforo láser de la Serie GS de la multinacional audiovisual Christie, generando una proyección permanente de 250 square meters in its glass façade that have made it the largest retroprojected mapping installation in Latin America to date.

It should be remembered that São Paulo, One of the largest cities in the world, banned billboards in 2007 to fight what he saw as a growing problem of 'visual pollution'. Consequently, Citibank, Founders and Christie proposed an innovative project to generate a new concept of advertising poster, with the passage of the Clean City Act, becoming the only commercial digital poster in the city.

As Leonardo Chebly explains, CEO of Founders, "When we were entrusted with the task of transforming the branch into a digital emblem, analizamos el diseño arquitectónico de la oficina y desarrollamos soluciones específicas que utilizaban el frontal y el lateral de la fachada acristalada para crear un cartel publicitario digital”.

Proyecto en colaboración

Para afrontar la dimensión de este proyecto, Chebly subraya que “necesitábamos contar con los mejores colaboradores para realizar la instalación, centrando la atención en la calidad y la seguridad. Por ello escogimos a Christie, ya que cuenta con más de ochenta años de experiencia en la proyección cinematográfica y veinticinco en el desarrollo de proyección digital, así como unos estándares de calidad reconocidos”.

La instalación digital ha sido resultado “de un sólido trabajo en equipo”, points out this manager, for which there were several technicians from Founders and Christie, including André Nuvens Ingnez and Daniel Monteiro Pereira, Channel Sales Manager and Sales Manager Business Products, respectively, by Christie Brasil.

The nineteen laser phosphor projectors of the Christie DWX555-GS model, with 1DLP technology, were installed on the façade of the office in a rear-projection assembly, generating an impressive mapping of 100.000 lumens above the front and side of the glass façade of the office, covering an area of 250 square meters.

Permanent visual platform

The projection, which is carried out continuously 24×7, is a permanent source of information, Entertainment and culture, to which artists are invited, poets and media designers to create unique digital content in which they show their views, opinions and love for the city of São Paulo. In this way, It is a powerful platform that connects the city and its citizens.

"We needed to have very powerful projectors to deliver the best image quality., that's why Christie's DWX555-GS systems were perfect.", says Chebly.

With laser phosphor illumination and equipped with 1,280 resolution×800 WXGA, DWX555-GS projectors from this manufacturer eliminate the need for lamp and filter refills, Providing 5.400 lumens and 20.000 Hours of low-cost operation with a small footprint, low weight, Quiet operation and a complete set of lenses.

Clayton Brito, Christie country manager for Brazil, has expressed the satisfaction of the company because "our laser phosphor projectors of the GS Series were selected by Founders, Our Partners, for use at Citibank's flagship branch in São Paulo. Christie is well positioned to offer high-quality and reliable lampless projectors, that count among their features with long-lasting brightness, Accurate color reproduction, Image quality and reliability 24×7".

In this line, Leonardo Chebly, CEO of Founders, He also points out that "we are delighted with this project., which has become a unique attraction in São Paulo, being our collaboration with Christie a key point. Su equipo estuvo presente desde el momento de la preinstalación hasta que ésta hubo finalizado para garantizar que la integridad del proyecto fuera un éxito”.

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