LG's OLED technology transforms into a spectacular visual tunnel at IFA 2016

Composed of a total of 216 curved screens of 55 "with this technology, assembled to create a unique structure of 447 millions of pixels, the company has created a spectacular visual tunnel for this event, where it also performs demonstrations with the main providers of television and hdr technology content on their OLED TVs.

Visitors who come to IFA 2016, to the 7 September in Messe Berlin, they are not indifferent to the welcome it offers them LG Electronics during your participation in this contest (hall 18): a spectacular OLED tunnel of 5 meters high, 7,4 wide and 15 long, in which shocking scenes are shown, including the Northern Lights of Iceland, marine ecosystems and space images.

This unique structure has been created with 216 curved OLED displays from the manufacturer, with a size of 55", with a total of 447.897.600 Ask (watch attached video). An installation reminiscent of the one you can see in Seoul's YTN tower, with the same systems (more details on Digital AV Magazine).

"This year marks fifty years since LG produced its first TV and our OLED Tunnel at IFA 2016 is designed to celebrate this event, along with another milestone: the arrival of the LG OLED TV -explained Brian Kwon, president of LG Home Entertainment Company-. We offer our visitors in this event the opportunity to experience the revolutionary representation of OLED images, as well as its ability to display perfect black along with impeccable contrast of real colors, visible from any angle".

The company has produced a video, titled 'From Black to Black', to include images that accentuate the actual colors and show the ability of its OLED technology to recreate tiny details of life as shown in the tunnel.

To do this, the company has recorded the Northern Lights of Iceland using fourteen separate 8K cameras to capture every detail and movement of this stunning natural phenomenon as accurately as possible.

Other videos, such as underwater scenes or images taken from space, create in this OLED structure a completely immersive environment for visitors, making them feel like they are swimming in the ocean or floating in the Milky Way. At the company's stand at this event, attendees can also learn in detail about OLED technology and its optimal recreation of open spaces within a showroom.

The construction of this impressive tunnel of screens has been possible thanks to the ultra-thin OLED panels, highly flexible and lightweight, which can be adapted to concave or convex formations without any distortion, allowing you to create spectacular digital installations, as immersive tunnels showing large environments. Each OLED pixel can be turned on and off only, eliminating the need for rear lighting.

[youtube]https://youtu.be/xii0-VJ_mOg[/youtube]

OLED TV: compatible with all HDR formats

Another attraction in the event are the demonstrations that LG performs at its stand, in collaboration with major TV and content providers, of HDR technology in your OLED TVs, both through the Dolby Vision HDR format, as hdr10 and hybrid log gamma (HLG).

One of these demonstrations is the transmission of HLG content using Astra's satellite network and the British Broadcasting Corporation's terrestrial transmission system. (BBC). HLG is a new HDR standard, jointly developed by the BBC and Japanese broadcaster NHK, which uses a single distribution system that can be decoded by both HDR receivers and legacy non-HDR receivers.

In addition, LG is the first company in IFA 2016 shows HDR technology combined with HFR (High Frame Rate) with an HLG content, with the BBC and the European Broadcasting Union in order to capture that HFR GAN content is compatible with mpeg dash (IP streaming) as with DVB-T2 transmission systems.

HFR is a new technology that improves the quality of Ultra HD images thanks to the increase of frames per second; since 24 frames up to a maximum of 120, which results in smoother and more realistic movements on the screen.

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