Euronews begins its 'immersive journalism' proposal with Samsung Gear 360

Interactive video reports, news and 360º content mark the commitment of this international channel to offer its viewers an immersive experience with this platform.

Journalists and network of correspondents Euronews They will count to do their work with the Gear camera 360 of Samsung, with the aim of starting to generate virtual reality content and interactive video reports every week, thanks to funding from the Google Digital News Initiative Innovation Fund.

The international channel wants to take advantage of the opportunities offered by this new platform to offer viewers an immersive experience, giving them control over how they want to see the news, for example by changing the viewing angle of the news program using the PC mouse or sliding your finger on the touch screen of your mobile phone.

The original 360º content will include reports on current affairs, culture and sports, as well as sponsored content in collaboration with Euronews advertising partners.

The Gear Camera 360 from Samsung is light and easy to use, which makes it easier for Euronews journalists to carry it with them while recording their reports. News teams will use the device to capture breaking information and reports. The optimized post-production process for content created with the Gear camera 360 allows videos to be published quickly and efficiently when news is urgent.

Interactive videos and images produced in collaboration with Samsung will be available on PC, tablets and mobile devices so that consumers can enjoy them and, thanks to virtual reality headsets, There will be new opportunities to reach a large audience and promote Euronews' innovative 'All views' philosophy..

Euronews will incorporate 360º reports into its usual production and will publish content on different digital platforms.,s including euronews.com, YouTube, Facebook and VR sites like Vrideo.

By Olivier de Montchenu, CEO of Euronews Sales, “Euronews' immersive journalism project is a very exciting and promising development that will involve journalists and editors across the company.”. Our goal is to develop a sustainable monetization model for our digital news ecosystem. We are proud to be able to collaborate with Samsung to enhance the work of our journalists and deliver an unparalleled level of journalism from a consumer media company., forever changing the way we view the news”.

For your part, Duncan Hooper, Euronews editor-in-chief for digital platforms, points out that “our objective with the project 360 is to involve journalists in all our activities. The Gear Camera 360 from Samsung is easy to use and will allow us to create high-quality videos without the need for extensive technical training. Since it is small and light, we can take it with us to any shoot and the simple post-production process means that, for the first time, We will be able to quickly publish VR content for urgent news”.