Eikonos helps in the digital promotion of Campofrío in the Vuelta Ciclista 2016

For its development a trailer equipped with an outdoor Led screen of 4 Mm, and, next door was located a tent where another Led screen was installed and four bicycles where four cyclists competed. To complete the action, an application was designed and equipped with sensors to control the speed of pedaling..

To promote healthy living, Cuida T+ of Campofrío has carried out a marketing action for the different cities in which the cyclists of La Vuelta Ciclista a España passed 2016. For the fourth consecutive year HMY Yudigar has relied on the audiovisual services and equipment of Eikonos To perform this action.

A trailer with Led screen has been the latest acquisition of Eikonos and the means that has allowed the inhabitants of 21 cities watch the Vuelta Ciclista live and promote healthy living with a personalized application.

The trailer has been created to measure with state-of-the-art technology highlighting its outdoor Led screen 4 mm and allowing its exterior to be customized with vinyl. Next to this trailer was placed another Led screen and four bicycles forming the central axis of the tent of Cuida T +.

The four cyclists competed against each other during 30 seconds and his goal was to pedal as fast as possible to get a gift. To know who had won, On the screen appeared four cylinders that corresponded to each player and that increased depending on the times pedaled.

To perform this action, the application integrated sensors that when players pedaled sent a signal to a processor that sent the data to the application..

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