Adidas Colombia makes an interactive experience to present its new line of sports shoes

Christie Pandoras Box was key to carry out this marketing action and tool, taking care of managing the different systems and synchronizing all the action. A combination of Box Quad Pro was used, Box Manager STD and Widget Designer Pro. Green diodes were also used for its staging., a DMX interface, 6 mobile heads Led, Robotic lighting synchronized with lasers and music, a Haser smoke machine, sound 5.1 and three monitors.

The Colombian company Vinyl Lab used the Pandoras Box media server from Christie to produce an interactive experience at a promotional event in Bogotá (Colombia) of the new Adidas football shoes.

The action, called Adidas Laser Challenge, was held at the Santafé shopping center, One of the largest in the country, located in Bogotá, and consisted of a tunnel with laser beam obstacles that participants had to cross in a certain time., without touching them. The idea was inspired by the movie Entrapment (The ambush in Latin America), with Sean Connery and Catherine Zeta-Jones, containing a scene where the American actress stars in a similar experience in a maze of lasers.

To carry it out, the Young agency & Rubicam Colombia, hired by Adidas for this action, He thought for its implementation in the specialist in conceptualization of emerging technologies and development of digital content, Vinyl Lab, who has extensive experience in designing innovative actions for brands such as Mazda, Hp, Huawei and Renault, among others.

"Adidas was looking for an interactive action to promote its two lines of football shoes., Ace and Chaos, that represented technology and skill, and the agency showed us as an example a sequence from the movie Entrapment.", explains Eduardo Ortega, CEO of Vinilo Lab.

Vinilo Lab developed the entire application and executed the technical part of the interactive experience, using different elements, as Christie Pandoras Box, Green diodes, a DMX interface, six Led moving heads, Robotic lighting synchronized with lasers and music, a Haser smoke machine, sound 5.1 and three monitors.

Christie Pandoras Box was the fundamental tool to manage these systems and synchronize all the action. Specifically, a combination of Pandoras Box Quad Pro was used., Pandoras Box Manager STD and Widget Designer Pro. The latter managed the participants' times, the results of the 10 Best positions, Sensors to activate and deactivate diodes, The difficulty of the levels, The database synchronized with the times of the contestants, and music.

"Pandoras Box was the solution for everything the client asked us for in this project.; for each customer requirement, the Widget Designer had a specific solution. It is a product that knows no technical limitations in the multimedia design of live productions, offering all the creativity, flexibility and compatibility required in multimedia shows", adds Ortega.

The Pandoras Box system is a complete and ready-to-use solution, that combines the latest rendering technology with intuitive media and show control. Present in some of the most spectacular multimedia presentations around the world, It is the ideal choice for any live event, Projection mapping or multimedia shows. Flexible and easy to use, is configurable as a standalone playback device, client playback network or, in console mode, for DMX Direct Control.

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