Absen and Clear Channel improve Helsinki-Vantaa Airport's commercial digital network

Both companies have partnered to digitize large spaces and offer innovative commercial campaigns for their customers at major European airports., than in the case of Helsinki, one of the largest in the world, has materialized in the installation of two indoor Led video screens of the N4 model.

The Finnish subsidiary of Clear Channel has expanded the digital advertising network it manages at Helsinki-Vantaa Airport with the installation of two new Led video screens of the N4 model, belonging to the N Smart series & Slim's Absen, company with which it has a commercial and technological agreement for the execution of digital projects during the next three years.

The N4 Led video panel has 4 mm distance between pixels, and at the airport the cabinet of 864 has been installed×288 Mm. and 1.000 brightness nits to configure two large format screens (of 8,71 square meters each), that in addition to quality and uniformity of image, facilitates maintenance and repair from the front.

For Derek Latham, Director of Digital Solutions at Clear Channel Finland, this screen is a great attraction in the airport environment for advertisers and audiences. "After doing a thorough investigation, we selected Absen Led panels to modernize our network of digital screens at Helsinki-Vantaa International Airport, as we were impressed by the operation, brightness and overall image quality of your screens".

In addition to improving the visual and commercial image of the airport, one of the objectives of this project "has been to increase the format of the screens, of 8,71 square meters each, and visual impact, since they have been mounted suspended from the ceiling, in a tubular steel frame. We have worked closely with Finavia technicians, responsible for the management of the airport, and Absen from the planning stage to installation to determine the best possible solution", Latham points out.

As part of this collaboration, Absen offers a bespoke service level agreement with Clear Channel to suit your business needs, including installation and configuration support; direct access to your technicians; five-year warranty on your products, as well as replacement parts to keep operations running, in addition to training both in their offices and in the facilities in which the project has been carried out.

In addition, for this project, a continuous monitoring of the media servers connected to the screens is carried out and thus immediately detect and rectify any failure that may occur in the minimum time, along with regular maintenance to ensure optimal performance of N4 displays in an environment 24×7 like the airport.

"We're always looking for new ways to deliver content for customers through our digital network," Latham said., and the collaboration between Clear Channel and Absen responds to this, to what our customers expect from us as the most important DooH company in Finland. We are very happy with the quality of the N4 screens and the way the ads are displayed.".

For its part, Nacho Perez Borjabad, Head of Digital Media at Clear Channel International and current Advertising Market Manager at Absen Europe, cites the airport segment as a strategic area for Absen, "an agreement with which we are delighted and take responsibility for delivering product innovation, of performance and excellence in service to our customers, trying to exceed their expectations at all times".

Helsinki-Vantaa joins international airports in Italy (Rome and Venice, more data in Digital AV Magazine); Australia (Sydney and Brisbane); New Zealand (Auckland); Norway (Stavanger, Bergen and Trondheim) and others that have Absen Led display solutions that "are changing the landscape of airports with innovative and high-performance systems that go beyond a standard Led panel", point from the company.

Other articles on Absen LED, Helsinki-Vantaa Airport, Clear Channel, Clear Channel Outdoor