Metro de Madrid installs a dynamic Led advertising stand in the tunnel of the line 8

This initiative has been launched in the section between Colombia and Nuevos Ministerios and allows you to view animated content, no sound, through the train windows, when it goes through the tunnel. Adtrack Media has been the company responsible for the technology, while Telefónica has assumed the technological implementation and maintenance, and Tres60 Grupo will be responsible for marketing advertising.

Monday 10 October has presented the first Led advertising system in Europe that is installed in a metro tunnel. The first phase of this project has been implemented in the Line 8 of the capital, in the section that connects Colombia with Nuevos Ministerios and, subsequently, will be extended to other lines in Madrid and other cities, like Barcelona.

The event was attended by the Minister of Transport, Housing and Infrastructure of the Community of Madrid, Pedro Manuel Rollán Ojeda, and the Canadian ambassador to Spain, Jon Allen, personalities who have been accompanied by those responsible for the Metro de Madrid, Adtrack Media and Three60 Group.

This initiative will be an additional source of income for the Madrid metropolitan company that expects to exceed the 200.000 Euros. likewise, in his speech during the event, Pedro Rollán showed how this service will be "one more element to the quality of regional public transport".

This advertising support allows the display of animated content, no sound, through the train windows, when they pass through the tunnel. The Canadian Adtrack Media has been the company responsible for the technology and has implemented thanks to the award of a public tender launched by Metro de Madrid.

For its part, Telephone has assumed the technological implementation of the system, Content management and maintenance, In addition to being the first advertiser of this support; and Tres60 Grupo will be responsible for marketing this dynamic advertising support with media agencies and advertisers.

This idea, patented by Adtrack Media, It consists of the installation of a sequential system of LED monitors along the subway tunnel that becomes a single screen hundreds of meters long that create the illusion of seeing a moving image framed by the windows of the wagons.

For its start-up have been installed 360 Led pillars along the tunnel, that are activated, through sensors, by train movement and uses a combination of digital electronics and computer visualization technology architecture. Uses the concept of moving images and the remanence of images in human vision.

currently, This Led system of dynamic advertising in tunnels is already present in the metropolitan of Hong Kong, Seoul, Santiago de Chile and Sao Paulo. The project carried out in Madrid involves the introduction of this technology in a European metro.

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