Radio City Rockettes recreates their productions with impressive live projection mapping

Specialist DWP Live has installed twenty-two Christie Boxer 4K30 projectors for the shows of this famous dance company of the iconic New York theater, Thrilling audiences with an immersive live entertainment experience.

The multinational display solutions company Christie and Radio City Music Hall have joined forces for the iconic Manhattan theater to take advantage of the high technology of the manufacturer's Boxer 4K30 projectors, with the aim of enhancing and adding a new dimension to the celebrated productions of the Radio City Rockettes, including the Christmas show 'Christmas Spectacular' and the 'New York Spectacular' premiered earlier this year.

The increasingly common presence of state-of-the-art technology in live shows and the desire to increase the visual impact of Radio City's popular theatrical productions made its managers, The Madison Square Garden Company, Christie Boxer 4K30 projector selected for new production.

DWP Live has used this versatile equipment, of which it has installed twenty-two units, to create an extraordinary visual experience, with three different deployments – eight on each side of the theatre and six in the projection booth- to create an immersive environment in which a kaleidoscope of colors and images fills the arches of the ceiling and the back of the theater stage.

As Danny Whetstone explains, Founder & President of DWP Live: "a few months before Adele's broadcast, a live production of NBC, We set up a one-off installation at Radio City at very short notice. After a few meetings and a demo of the Christie Boxer projector, we offered our services to Madison Square Garden Company to bolster their production 2016 New York Spectacular, starring the Radio City Rockettes. Our content design updates ensured a grandiose staging for the show and much more immersive for the audience.".

In addition, One of the advantages of this equipment is that it reduces ambient noise and secures the future of the investment. "When looking at the different projector options," Whetstone continues- We knew we wanted to 30.000 Significant lumens and brightness improvements, Contrast and Color Depth. We chose Boxer projectors because of their flexibility, low ambient noise and its ability to display native resolution at 4K".

The installation took place in five days, two weeks before the premiere of the show and with the Rockettes already working on the last rehearsals. "To do this project we had to overcome all kinds of obstacles. Christie was incredibly flexible and helpful, making sure we had everything we needed to deliver the facility on time.", recalls the president of DWP Live.

Kaleidoscope of Images

The plot of 'New York Spectacular' is a hymn to this city in the summer season through the adventures of two children who during a family vacation end up accidentally separated from their parents. Suddenly, The city comes alive to help bring the family together. The production reproduces emblematic New York settings, with icons like the Empire State Building, Wall Street, Central Park and Times Square, along with iconic monuments such as the Statue of Liberty or the Bull of Wall Street.

For DWP Live Manager, "The content manages to immerse the audience and give them the feeling that, more than just taking in the surroundings, Be a part of it. Installation of projection mapping technology transforms Radio City and creates a new live entertainment experience”.

Proof of this, these are the feelings Wheatstone had when he saw the show: “I had the pleasure of attending the premiere of 'New York Spectacular' and seeing the audience's amazement and excitement at the projection mapping. Instead of being limited to the stage, The show offers an immersive experience. I was involved in this project from its installation and, as you contemplate him as a spectator from the stalls, I couldn't help but think, One more time, en nuestra lucha por ofrecer a todos los públicos la mejor experiencia posible”.

This installation has reinforced DWP Live's profile as a company that not only produces one-off events with projection mapping, but permanent installations with such technology. About this project, Whetstone highlights "our ability to work with very short deadlines without that preventing us from delivering a product of the highest quality for your enjoyment for several years to come. At DWP Live, we don't see projects as temporary: We develop and design structures with an eye on the long term".

In addition, this project has not only cemented the company's relationship with Christie, rather, it "leaves our mark on one of the landmarks of New York and world entertainment and strengthens our relationship with Madison Square Garden Company and Radio City Music Hall", concludes this executive.

Other articles on Christie, DWP Live, Radio City Hall