The iMusic.TV experience that Hiperdino offers to its clients, recognized for the dissemination of culture

This supermarket chain from the Canary Islands has been recognized in the first edition of the 'I create culture' awards by the General Society of Authors and Editors (Sgae), by creating a space that collaborates in the dissemination of the same through the musical experience.

This initiative of the Sgae, recognizes those spaces that collaborate with the dissemination of culture, specifically with “the trajectory and business activity in which music and culture in general are used as a differentiating and quality element at the service of different businesses”, explains Cristina del Río, director of the entity in the Canary Islands.

In this first edition, Grupo Dinosol, with its Hiperdino supermarket chain, has been awarded in the commercial establishment category “for using music as an identifying element of a business as traditional as a supermarket”.

In the concept of innovation that this chain has carried out in recent years (more data in Digital AV Magazine), Those responsible understand music as an important part of the shopping experience, so they have had a musical committee for four years, that meets monthly to select the songs that play over the public address system in its stores, taking advantage of the power offered by the iMusic.TV solution.

This musical setting system has been developed entirely by Dj3 Networks. Currently two musical threads are managed,one for Hiperdino and Superdino, and another for the 73 Hiperdino Express trades, located in tourist centers and where the 90% of clients are foreigners, Therefore, musical content adapted to this audience is broadcast here.

Developed for the musical setting of businesses in food sectors, hospitality, health, etc; iMusic.TV allows two modes of operation: Audio Signage (AS) y Radiostreaming (RS). In the first, real-time management of content and programming is carried out based on events and geolocation.; In this way, each player has the ability to broadcast specific musical content. In RS mode, The content is shared by the entire network of centers that tune in to said broadcast., just as it happens on conventional radio.

Besides, iMusic.TV can operate autonomously as a musical setting solution or be combined with Dj3 Networks' informative and advertising digital screen solutions., thus offering a comprehensive dynamic communication solution for the point of sale/service.