Callao City Lights sells Platea Madrid's digital screens

With this contract, it increases its circuit by adding to its DooH business the marketing of 3 large format digital screens located inside the gastronomic leisure center. One is at the entrance, another at the meeting point and a third on the stage.

Platea Madrid, the largest gastronomic leisure center in Europe, located on Goya Street in Madrid, in the heart of the Salamanca neighborhood, has entrusted the marketing of its digital screens to Callao City Lights, management company of the screens located in the Callao Cinema.

with this contract, which until now was in the hands of clear Channel and will come into force on 1 December, Callao City Lights increases its circuit by adding to its DooH business the marketing of 3 large format digital screens located inside Platea Madrid. One of 6.40×2,40 meters and 640×200 pixels presides over the entrance, another of 11.52×2,06 and a resolution of 2,816×512 pixels is located at the meeting point and a third is located in the center on the stage with dimensions of 7.04×2,88 meters and 1,408×576 pixels.

The agreement includes the increase of new digital media that will improve the current coverage inside this gastronomic leisure center..

Multisensory experience

At Platea Madrid, haute cuisine and entertainment come together to offer the public a multisensory experience aimed at delighting the five senses.

Its close to 6.000 square meters of surface house a varied gastronomic offer, headed by the restaurant Arriba by Catalan chef with two Michelin stars Ramón Freixá and fifteen other restaurant and cocktail micro-spaces. This space also provides the possibility of enjoying a complete range of live music shows, performances, etc.

“The particular idiosyncrasy of Platea Madrid will allow us to combine the display of commercial content on digital screens with the generation of experiences created around the product/brand.. Today people do not collect objects, They collect relevant experiences that define them and allow them to share with their environment. From Callao City Lights we want to make our contribution to the brands with this vision”, explains Antonio González, commercial director of Callao City Lights.