Virtual reality comes to live tennis hand in hand with business collaboration

The Barclays ATP World Tour Finals Experience, offered by your technology services partner Infosys, has been successfully tested and a world first thanks to the collaboration between these companies and Sony Professional Solutions Europe, that has provided the interactive positions of Playstation VR for fans to enter a virtual and immersive tennis environment.

The collaboration between ATP, ATP Media, Infosys (ATP World Tour Global Technology Services Partner) and Sony Professional Solutions Europe has resulted in visitors to the fan zone of London's O2 Arena experiencing the Barclays ATP World Tour tennis finals first-hand and in a unique way in terms of visualization and dimension within the interactive PlayStation VR booths.

An experience that has been achieved thanks to the technological integration of these companies with the functions of the Sony device, Your tracking camera and remote, Taking interactivity to the next level during sports viewing, Combining images of the real track, Television broadcasting and virtual environments.

Infosys and Hawk-Eye data and visualizations provide more detailed insights as the match unfolds, while fans can also participate with the inclusion of MyATP social media streams (now on Vixlet).

For ATP Media's Director of Technology and Broadcast, Shane Warden, "PlayStation VR is an amazing product and we knew it would help us achieve this goal.. We wanted to reproduce the feeling of being there and create an augmented experience that would allow fans to immerse themselves and interact with the finals on screen in a way never seen before.".

Chris Mark Kermode, ATP Executive Director and President, "We look forward to unveiling this pioneering technology to end the season at The O2 and offer an exciting new way to experience our sport through new technologies to attract the next generation of fans.".

The incorporation of virtual reality to tennis with this solution "is an opportunity to expand human potential not only in terms of a new dimension of viewing and understanding of the game., with rankings in immersive VR views of the match, but also by providing players with the data and statistical analysis they need in order to increase their performance.", adds UB Pravin, Infosys Chief Operating Officer.

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