The new Mood Media store offers a more visual and interactive sales concept

Located in the Créteil Soleil shopping center, This establishment has different AV solutions that seek to capture the attention of the client such as the DLP E-Vision laser system 8500 of Digital Projection.

The new Générale de Téléphone solution shop (Orange Group) What Mood Media has opened in the Créteil Soleil shopping centre, located on the outskirts of Paris, offers a new concept of point of sale where visualization equipment predominates, Simulation and experiences that allow interaction with the customer.

It is an establishment dedicated to the sale of smartphones, Connected objects and audio devices for which Mood Media was looking for a solution that was impactful, that served to promote the products and offer a close experience with customers, to grab your attention.

In the beginning, Mood Media thought about the installation of a videowall of 3×3, But this solution did not fit the budget and did not offer the aesthetic design that was sought due to the bezels. “We realized that using a digital projection laser projector would be twice as profitable as if we did it with video screens and opted for the DLP E-Vision laser system. 8500 of Digital Projection, which has 20.000 hours of continuous use, without needing to replace lamps", explains Julien Minier, Technical Manager of Mood Media Europe.

The E-Vision laser projector provided cost savings from 60% compared to the option of flat panels and, In addition, "Thanks to digital laser projection technology, Any store has the opportunity to show excellent images without requiring human intervention.", comments Julien Minier.

Launched at the beginning of 2016, the projector of 1 DLP E-Vision chip 8500 offers WUXGA resolution (1.900X 1200) and incorporates a solid-state laser source capable of delivering 8.500 lumens with a contrast ratio of 4.000:1.

As regards the distribution of content, the E-Vision 8500 is linked to a player that is synchronized with a cloud-based server. The projector has been installed on the roof of the tent and is equipped with a short-throw lens. In addition, to maximise energy savings, It is scheduled to go live when store opening hours begin and disconnects when closing time arrives.

The project of this store Générale de Téléphone is completed with what Mood Media has called 'wall of connected objects'. A presentation space, Equipped with two interactive screens, Dedicated to promoting new products. All objects displayed on the individual shelves of this wall are connected. When a customer takes one of them on the screens it is displayed, automatically, A video with article information. This is possible thanks to the RFID chip that has been incorporated into each of these products..

“Shoppers are intrigued and attracted to products and the way they interact with them. This in-store visualization solution helps improve product understanding.", comments Minier.

Another digital sigange solution that has been incorporated into this point of sale is an application that connects customers' smartphones with a 46 inches located at the entrance. This allows the brand to interact and connect with them directly as soon as they enter..

likewise, This store also has other attractive spaces for the customer such as an area where it is possible to recharge the mobile or another where they can share music

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