Fitur 2017: Mexico makes use of virtual reality to promote the country as a tourist destination

Hand in hand with Virtualware, its stand offers a spectacular visual image and immerses attendees in an interactive experience that takes them on a trip to paradisiacal beaches or magical Mayan towns.

In the 37th edition of the International Tourism Fair (Fitur), Mexico has come with a pavilion of 1.50 meters and has registered 112 exhibitors from the country. As every year, comes with a spectacular visual image at your stand, counting on Virtualware as an ally and technological expert to offer its visitors virtual and interactive experiences to the large influx of visitors to the stand.

With the aim of promoting Mexico as a tourist destination, attendees can visit Mexico with virtual reality glasses Samsung Gear through several 360º panoramas, as well as access to extensive information through different tactile information points.

As a novelty, the Tourism Promotion Council of Mexico (CPTM) is presenting for the first time at Fitur, through virtual reality, the symbolic 'Mayan Ball Game' using helmets HTC Lives.

It is an activity that immerses visitors in some of the emblematic activities of pre-Columbian Mexico in addition to competing in the ancient 'Game of the Gods'.

The dynamics of this game consists of competing against a Mayan player., looking to get a greater number of points by trying to get the ball through the hoop.

Virtualware Mexico takes from 2014 collaborating with the CPTM in the technological endowment of its tourist pavilion in numerous international tourism fairs such as Fitur, ITB, IMEX, AITBM, ABAV, FIT or WTM.

The International Tourism Fair, which has opened its doors today to the 24 January, brings together in Feria de Madrid more than 9.000 companies of 165 countries and regions.

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