McDonalds brings its digital signage solutions to the Philippines with Cayin

Two of the franchises in this country have been equipped with a menu board system that has been configured with professional LFD screens and the SMP-6000 and SMP-8000 media players.

During the last decade, the food and beverage industry has been implementing electronic menu boards to optimize its labor resources and offer less attention to customers.. The largest chains have adopted digital signage to increase their brand image.

This has been the case of McDonald's that has been implementing different solutions in its establishments around the world. It has more than 36.600 branches in 119 countries and near 500 are in the Philippines, and the vast majority of its establishments have menu boards to serve their customers, becoming one of the most important areas to communicate with them.

In partnership with integrator Mediacast, Cayin has participated in the implementation of one of these digital signage solutions in two of the franchises that McDonals has in the Philippines. For this project it has contributed its SMP-6000 and SMP-8000 systems as well as professional LFD screens to configure the videowall of 1×4.

These displays, which are located at the top of the counter area, serve to show the offers and promotions of the products, offering optimal visibility.

The contents are fed through the multimedia players, that allow you to program the information with automated schedules, so employees no longer have to take care of updating promotions and changing breakfast and lunch menus.

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