"Our advantage is that we are engineers and respond directly to customer needs", Luis Rafael Villafañe de Maler

Their time at the Amsterdam fair has allowed them to share with visitors their ten years of experience in the sector and the opportunity to present their most recent success stories. In this video interview, Luis Rafael Villafañe, The company's Chief Information Officer explains his debut at ISE and how he sees the future of the digital signage market.

In this video interview Luis Rafael Villafañe, Director of Systems of Maler, explains what their time at the Amsterdam fair has meant for them and what the future of the digital signage market will be. A future that goes through the personalization of content and segmentation. What companies are looking for is to be able to interact with the customer to understand what they are going to do and orient the products to their needs..

Regardless of display technology, of the hardware to be used, Villafañe explains that what you are seeing are more complex algorithms that are used when making the decision about what content to broadcast. "And this is very important for all digital signage software companies.. They have to be able to understand this and manage it., not just for small retail businesses, but also for larger corporations”.

The 14th edition of Integrated Systems Europe (Ise 2017) has meant for Maler Digital Signage its landing as an exhibitor, debuting with a stand of 30 square meters, in which they have shown their consulting services, implantation, real-time management and monitoring of digital signage networks.

In this debut he has shared with visitors his ten years of experience in the sector, with more than ninety digital signage projects in fourteen countries, and it has been the occasion to present its most recent success stories among which the implementation of the digital signage network of the London Underground or the developments made to measure for Kentucky Fried Chicken (KFC), Taco Bell or the O2 Arena.

Among the novelties that could be seen at the fair was an installation consisting of six screens and a giant videowall of 4.5×5 meters.

likewise, he also devoted special attention to explaining to professionals how corporate digital signage systems are monitored and managed., since from Maler the management of more than 23.000 digital displays worldwide, as well as the operation of your solutions.

[youtube]https://www.youtube.com/watch?v=LT0LWCrrIOg&cc_load_policy=1[/youtube]

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