Iwall in Shop brings the little ones closer to Ben's world 10 through gestural interaction and augmented reality

Together with Mediaset Spain, they have created an engagement experience that uses motion detection and hyperdirectional sound emission so that young people can imitate the movements of one of their favorite aliens while listening to the soundtrack of the series.

Mediaset Spain and the outdoor circuit of screens Iwall in Shop have developed an interactive campaign that revolves around the launch of the new version of the animated series Ben 10, which has recently joined the offer of the Boing children's channel.

Through this advertising medium, marketed exclusively by Publiespaña for eight years and that offers sensory experiences capable of connecting brand and customers at the point of sale, It has been possible to bring children closer to the main protagonists of this fiction series.

Developed in shopping centres in Madrid, Barcelona and Valencia, It is shown with the aim of reinforcing gestural interaction and augmented reality among the little ones through interactive screens.

Using motion detection and hyperdirectional sound emission, an engagement experience has been created that has allowed the youngest customers of these shopping centers to interact with one of their favorite aliens, giving them the option to mimic their movements while listening to the soundtrack of the series.

In addition, 2D animated graphics have been used that simulated the same effect as Ben 10 Get with the watch that allows you to become an alien and endow you with super powers.

Through its circuit of screens, composed of more than 674 screens and 10 Large format LEDs in 47 shopping centres throughout Spain, Iwall in Shop achieves a non-intrusive type of advertising, with a high segmentation power and high levels of recall than traditional media.

Iwall in Shop is creating sensory experiences with tools such as augmented reality, Directional sound, gestural and tactile interaction and scent marketing, Increasing brand recall levels (93%) compared to those of traditional media (37%), according to a study carried out by the consulting firm Hamilton.

This support, located in shopping centres of all areas to achieve the greatest possible coverage, It also offers a high level of segmentation aimed at providing the customer with the most appropriate target based on different criteria (Geographical, Demographic, schedules or behavior).

[YouTube]https://youtu.be/KC5BAPJneO8[/YouTube]

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