Mango continues to bet on its new concept of digital store in the flagship store of Serrano

With a sales area of 2.000 square meters, the recently opened megastore of the Madrid capital, incorporates technologies such as digital testers, the e-ticket, la funcionalidad de pago PayGo o la app Shazam In-Store. With these projects, the company seeks to take a step forward in the improvement of the customer experience.

The company dedicated to design, manufacture and marketing of clothing and accessories, mango, has recently opened a new store in Madrid. Located in one of the best locations in the capital, has opened its new flagship store in Serrano Street number 60. Recovering the original building layout, the premises have a sales area of 2.000 square meters and is divided into four floors that house the Woman lines, Man and Kids.

This store is a sample of the concept of architecture and interior design that the company is implemented in its establishments and that reflects the personality of the brand. Its objective is to unify all the lines in the same wider and more dynamic space, improving the customer experience.

This new space is integrated into a line of megastores that are designed for the comfort and enjoyment of customers in a dynamic environment resulting from the harmonization of space, allowing to improve the customer experience with very spacious and bright stores where you can better appreciate the collections, in addition to choosing and testing garments more easily.

Interior decoration is based on the use of refined furniture with touches of velvet and leather, as well as marble elements, cement, wood and natural stone. In addition, the place has an interior garden that can be accessed from the store, and exhibiting a permanent installation of mannequins placed inside glass urns.

But not everything is design in these new spaces but technology is also a key element in which Mango is betting for its new points of sale incorporating solutions such as digital fitting rooms, the e-ticket, PayGo payment functionality and the Shazam In-Store app. likewise, the recently opened Serrano megastore has WiFi and a specific area for Click & Collect.

E-Ticket technologies and the digital tester are two of the projects that Mango is implementing to take a step forward in improving the customer experience.

The digital ticket offers the customer the possibility of receiving by e-mail the purchase ticket that has been made in store, which allows to speed up any possible subsequent management without the need to present the printed cash receipt (change, return, Etc.).

In addition to Serrano's shop, this project is already implemented in eleven 11 Spanish establishments in Madrid, Barcelona and Zaragoza, and two in London. It will gradually be expanded to more points of sale in Spain and the United Kingdom, and other markets such as France and Germany.

For its part, the digital tester, project that has been developed jointly with the company Jogotech, consists of a touch screen installed in the mirror of the testers, and works by scanning the barcode of the products. It is a solution that offers two functions.

On the one hand, allows the customer to consult information about the garments (Sizes, colors, stock available and suggestions to complete the look); and, on the other, serves to contact store staff and make requests for garments without having to leave the fitting room. Store staff receive requests through a smartwatch to respond to customer needs in a more agile way.

The Shazam In-Store app allows you to connect through the platform to Mango playlists and choose the songs that play in the store. Mood Media has been the company in charge of leading the project in the Mango points of sale. The app also includes information about the brand's collections and special promotions..

Other articles on Jogotech, Mood Media