Maler Digital Signage performs the KFC digital menu project in the United Kingdom and Ireland

more than 890 establishments distributed in both countries, with a total of 8.500 screens and 124 different groups of information and content make up this ambitious digital project whose operation has been defined and structured in detail by this specialist.

Kentucky Fried Chicken Fast Food Restaurants (KFC) in the United Kingdom and Ireland have faced the change from the traditional printed menu to a digital format in more than 890 establishments in order to improve the visibility of their proposals to customers, as well as updating content and promotional information in real time.

One of the requirements to be solved is that this chain operates with 124 different versions of information (currencies, coffee brands, Ice cream, refreshments...) and they all have to be exchanged, be modified and eliminated quickly and easily according to the operation of each establishment.

The specialist Maler Digital Signage has carried out the entire KFC digital project, from the preliminary study, that started in 2015, to the operations and management of the service to the present. In total, a complete marketing system has been programmed for more than 890 Establishments, with 8.500 digital displays and 124 different groups, with multiple time slots, independent closing and opening, maintenance, control, material categories, videos and an error control system, Etc. which has been structured as follows:

Fujitsu's TELentice Enterprise: allows you to create and associate for each establishment a specific opening and closing time, in addition to configuring the time slots. This tool also generates the reservation and registration of the material, as well as the distribution server that communicates with each of the establishments.

This system contains and serves all content and programming. The configuration is very detailed, as it facilitates the creation of a true corporate network of digital signage. Creating reservations and registering content are very fast tasks that allow multiple users to manage the server at the same time.

Maler Store Menu builder: is the core of KFC's scheduling planning. Contains each group, each contingency panel, time slots and planograms. Both the marketing department this fast food chain, how the content planner can use the system to assign content requirements to each of the kfc scheduling groups.

The system comes with a set of preconfigured rules that forces users to employ the correct terminology, assign content to players, as well as pre-approved video formats. Unless all controls are in place, the system will not allow programming to be distributed.

Once the organizers have completed the schedule, the constructor will generate all the programming plans and prepare all the corresponding files for inclusion in TELentice, registration, programming and distribution. In this way, will be validated and generated.

The hardware chosen by KFC UK and Ireland has passed several months of testing and detailed configuration, during which Maler Digital Signage has tested the panels and computers of all major hardware vendors; has analyzed every detail of your configuration, to the point of requesting multiple firmware versions and drivers to ensure that the hardware meets the high demands and working standards of the customer.

The distribution process of the entire project is fully monitored in real time through four interfaces:

TELentice Enterprise Distribution Server: that allows to know to which establishments the download of new content and schedules has been notified, as well as perform again those that have failed.

Distribution monitor: when each of the establishments begins the download, informs TELentice Distribution Monitor about it, which indicates how the download process is going and the number of days of content and schedules that are kept in the players.

Regular player monitoring: each process reports every sixty seconds on fifty columns of the system and on the information of the digital signage network.

Remote web interface: that remotely reads the information from any TELentice Server Monitor and prepares it in an attractive and very agile web interface.

The proposal of this comprehensive and versatile solution has been one of the main arguments of the heads of KFC United Kingdom and Ireland to select Maler Digital Signage, that has worked on all the details of the digital menu software platform: YOU, hardware and software testing, content logging, test and maintenance distribution.

Some of the differentials of KFC's digital menu project with respect to others is that the requirements of the same (computer/panel) have been extended from a single menu per computer/screen to various time slots. A multi-menu with a complete hardware and contingency software system that allows more than 890 stores distributed in different networks that can be programmed and updated in a matter of hours.

In addition, the system allows you to have up to twenty different daily menus that can be modified within a few seconds of receiving the request. All details of the digital menu project are fully monitored every sixty seconds, in a service 24/7, from a single content record to distribution for full broadcast.

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