Food Market Barceló dresses its facilities with digital solutions from Crambo and SDI Consultores

This innovative gastronomic space in Madrid now has equipment, State-of-the-art systems and applications to offer their customers an experience according to the proposal of each of the eighteen stalls that make up this market and even do it comfortably from their mobile phone through an app created for this purpose.

Food Market Barceló in Madrid has entrusted the digital innovation of its facilities to the solutions, systems and applications that Crambo, together with its integrator for this project SDI Consultants, Admires and Spotlinker, has just been launched in one of the most innovative gastronomic spaces in the capital.

Visitors can use an in-person appointment system to get their printed ticket, in two digital kiosks located next to the state directories on duty, for each of the eighteen stalls that make up the market or, if you prefer, using the Spotlinker app to do it conveniently from your mobile.

There is also a WiFi area for customers, which in turn allows us to have user data to carry out future campaigns, promotions or sending information of interest to the same, also managed by Spotlinker.

In addition, This gastronomic space has a people counting system that allows those responsible for its management to carry out web analysis of the statistics generated in it, such as capacity, days and dates of greatest influx of visits, Etc.

As for the digital marketing solutions deployed at Food Market Barceló, this project highlights the portable roll-up display solution, based on iCrambo, with pixel pitch of 2,5 Mm.

In addition, this entire space has 'dressed' its walls with other spectacular solutions, such as the indoor Led display based on Retual STP-4, with pixel pitch of 3,9 Mm; Brightness Greater Than 1.000 CD and refresher suitable for television broadcasts and background in television programs such as 'showcoocking'’ that is recorded daily.

As a visual complement, An artistic lighting system has been installed on the columns of this innovative market, marketing and communication based on Led Retual STP-4 display, as well as a micro-mapping system on the projector Panasonic PT-JW130.

Another of the visual solutions of this gastronomic market is an interactive application with the agenda of events that take place at the Barceló Food Market, based on a Retual tactile totem of 55 Inch, as well as on a large high-brightness Led screen of Absen, with pixel pich of 3,9 Mm. which has been located within a glazed walkway, that provides a great visual impact from the outside.

[vimeo]https://vimeo.com/216824994[/vimeo]

Other articles on Absen LED, Admires, Crambo, Barceló Food Market, Panasonic, SDI Consultants, Spotlinker