Burger King combines its menu boards with social networks in real time on 'discount day'

For this SIA Interactive digital marketing action, Carried out in the establishments that this fast food chain has in Argentina, has been used digital signage software DEX Manager to manage all the contents of the screens and Twitter messages that customers sent to achieve the reduction of the 50%.

SIA Interactive, Argentine specialist in digital signage and digital marketing solutions, has carried out a successful digital marketing action in the fast food chain Burger King of Argentina on the occasion of the so-called 'stacker day', consisting of a reduction of the 50% in the price of hamburger and other menus.

The company has used the digital menu boards that establishments have to show their products, Prices and promotions as a digital signage system to use, combined in real time with the social network Twitter, in a way that showed in real time the messages of customers who wanted to achieve their discount by sending the hashtag #stackerday and encouraging interactive communication.

The management and administration of all the contents of the Burger King screen network has been carried out with DEX Manager, A powerful digital signage system that updates and distributes in real time the contents to the menu boards of the establishments, In addition to segmenting them by schedules and geographical location.

"From Burger King we always look for innovative ways to relate to our customers and make them feel part of us.. That's why we develop with SIA Interactive, An ingenious action that allowed them to express themselves and share their experience in real time with us. Through a special hashtag, could dialogue with the brand, Visualize the best tweets on the screens and get discounts and have a good time", explains Lucina Cabrejas, Marketing Manager of this chain in Argentina.

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