Scala ayuda a centralizar la solución de digital signage de la cadena de cines rusa Formula Kino

La nueva infraestructura, made up of 114 media player, permite gestionar, de forma centralizada y automatizada, los contenidos de las 450 pantallas instaladas en más de 35 Locations.

La cadena de cines rusa Formula Kino, which has 264 salas en más de 35 localizaciones del país, ha desplegado una solución de señalización digital apoyada por Scala para modernizar sus medios de comunicación con los clientes.

La marca se centra en el entretenimiento y ofrece a sus clientes salas de primera calidad donde la tecnología es un elemento clave, así ha implementado 3D Pro y RealD 3D para ofrecer las mejores experiencias tridimensionales.

Con el apoyo de integrador Dismart, This chain of cinemas is using a centralized and automated digital signage solution that has replaced the previous one that was integrated by three tools that operated independently.

The company was looking for a single digital signage software powerful enough to bring content to four different viewing areas.: videowalls, The ticket counter, Digital posters and menu boards located in the bar area.

"With the help of Scala we have gone from managing three different software systems and integrated it into a single solution that allows us to manage this volume of information in a centralized way", comments Igor Korotkov, commercial director of Dismart.

Formula Kino has deployed Scala to support 460 screens through 114 Players that have been located in newly opened locations. In every place, A single team is responsible for providing the contents of up to four videowalls in format of 3×3 and two three-for-one digital signage stands, until 15 Board menu screens and four to eight desktop display systems for ticketing.

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