DES2017 consolidates as the international meeting of digital transformation

With an assistance of 18.000 Participants, the support of 300 exhibiting firms and an economic impact on the city of more than 34 millions of euros, the congress has had as technological trends the blockchain and Artificial Intelligence as protagonists.

The international meeting on digital transformation, Digital Business World Congress (DES), It has closed its second edition exceeding expectations with an attendance of 18.000 Participants. The event, which has been held in Madrid between the 23 and the 25 of May at the fairgrounds of IFEMA, It has also left an economic impact on the city of more than 34 millions of euros, Derivatives, for the most part, of the increase in international visitors.

The profile of attendees of this second edition, has been marked by a strong international presence from countries such as the United Kingdom, United States, Germany, France, Italy or Mexico, from which came the 17% of visitors.

One of the aspects most valued by the exhibiting companies has been the quality of the participants, than in a 69% of the cases are managers and members of management committees, which highlights the importance that companies are giving to digital transformation and developing new business models..

The blockchain, with Alex Tapscott as maximum representative, and Artificial Intelligence have been the main trends of this second edition. Next to them, The present and future of 12 Industrial sectors, Among those that stand out the retail, Banking, the industry, Tourism, Health and logistics.

DES2017 has been supported by more than 300 Exhibiting firms, among which companies such as Amazon Web Services stand out (AWS), Accenture, Deloitte Digital, KPMG, Intel, IBM or Fujitsu that have shown their latest releases and technological solutions to attendees during these three days.

A support that the City Council of Madrid has joined, the Community of Madrid and the Ministry of Economy, Industry and Competitiveness, who have contributed to Madrid in the capital of the digital world.

On the other hand, DES has already announced the dates for the third edition of the contest that will take place on 22 to the 24 May 2018 and will once again turn Madrid into the world capital of digital business.

Masterminds Congress

more than 450 Speakers have filled the 10 Congress auditoriums during the three days, in which more than 160 Hours of knowledge around the blockchain, the Internet of Things (Iot), Artificial Intelligence and cybersecurity.

DES2017 has had three days in which different presentations and discussion tables have been given that have meant the presence for the first time in Europe of great gurus such as Alex Tapscott, Lilian P. Coral, Susan Fonseca or Anders Indset.

From the organization, Albert Planas, CEO of DES makes a positive balance of this second edition. "Madrid has proven once again to be the best place to host a world congress of these dimensions and focused on boosting the digital economy. The ecosystem of this city will favor the next years an important growth of the congress. A good example of this is the commitment of large multinationals to install their technology and competence centers worldwide in Madrid."

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