Messi, Mediapro and Grupo Phoenix will create Messi Experience Park: The largest theme park in tribute to football

With the Argentine footballer and star player of FC Barcelona Leo Messi as a reference, Phoenix Group companies, Leo Messi Management and Mediapro Group have joined forces to create in Nanjing (China) This innovative space, that combines for the first time the practice of the king sport with state-of-the-art attractions and leisure.

The passion for football and admiration for Leo Messi, forward of FC Barcelona of the First Division of Spain and the National Team of Argentina, will materialize in Naijing (China) at Messi Experience Park (MEP), A tribute to football, through the image and figure of this football star, in the emerging Asian market, whose inauguration is scheduled for the beginning of the year 2019

The MEP project, that starts from an unprecedented concept, commitment to the most advanced technology to immerse visitors in the 'Messi universe', Combining state-of-the-art attractions with spaces for the practice of the king sport, thanks to the greatest advances in multimedia content and attractions and forming a great natural environment to enjoy football.

Messi Experience Park will feature more than twenty innovative attractions, distributed in 46.000 m2 of indoor spaces; 12.000 m2 of landscaped play area and 25.000 m2 of public spaces. A unique experience in the world in tribute to football in which the player himself collaborates, through Leo Messi Management; Phoenix Group and the Mediapro Group.

The figure of Leo Messi, Considered the best player in history, will provide the MEP with the knowledge and excellence acquired during his long sporting career in professional football, In addition to its enormous projection and international impact. In this sense, the project aims to strengthen links between Europe and Asia, This time in the field of sport, and more specifically football.

The Fénix television group (Phoenix Group) It is the most influential average among the Chinese population worldwide, with coverage in 180 countries and regions. It has six own television channels and headquarters and operation centers in Hong Kong, Beijing, Shenzhen, Taipei, Los Angeles and London. currently, It is also dedicated to very diverse activities, such as the sports and cultural industries.

As a benchmark in the European audiovisual sector in content integration, Audiovisual production and distribution, The Mediapro Group is active worldwide through its forty offices, Developing an important activity in the planning of Smarts Cities; the design and implementation of interactive museum spaces, as well as in the planning of transversal contents destined to marketing and advertising actions.

In addition, Mediapro accumulates extensive experience in the design and construction of exhibition spaces and theme parks linked to the world of sport, Among which stand out,Barcelona Football Club Museum (Camp Nou Experience); the Real Madrid Museum (Tour Bernabéu); Ferrari Land Gallery (Port Aventura); World Milan AC, as well as the Museum of the Brazilian Football Confederation.

For its part, Leo Messi Management SL is a specialized company, among other activities, in the management and exploitation of the image rights of professional athletes, in addition to the exclusive owner worldwide of all commercial and advertising exploitation rights of the image of professional football player Lionel Andrés Messi.

The MEP project, that has been in development for more than two years, has been supported by the Sancel Group, Experts in internationalization in the Chinese market, as well as with the collaboration of a large team of designers among which the Catalan architecture office stands out DAW Office.

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