Carrefour consolidates its omnichannel strategy, multi-format and multi-brand with Clear Channel

The objective of this alliance is the renewal of a large part of the supports already installed, as well as the incorporation of new elements of digital advertising in 82 centres, with mupis with LCD display, screens of 6 square meters or monopoles of 60 square meters.

Clear Channel will be responsible for the modernization, digitization and exploitation of advertising media of more than 130 commercial spaces owned by Carrefour, Carrefour Property and Carmila in Spain.

Innovation is at the heart of Carrefour's business strategy and its promotion is part of the chain's commitment to manufacturers and customers, offering them products that represent a greater added value in their shopping cart. This new agreement, than Carrefour Property, real estate subsidiary of the Carrefour Group, has subscribed with Clear Channel is integrated into the process of digitization of the company in its establishments, to equip them with the latest technology and consolidate their omnichannel strategy, Multi-format and multi-brand.

Implementation, that will take place throughout the last quarter of the year, will allow centers to have multi-format solutions, Intelligent and able to adapt their content in real time, which is a breakthrough in communication with customers and visitors.

The main objective of this alliance is the renovation of a large part of the supports already installed in Carrefour commercial spaces, Carrefour Property and Carmila; as well as the incorporation of new elements of digital advertising in 82 centres, as mupis with LCD screen, screens of 6 square meters or monopoles of 60 square meters with the latest advances and technological features.

In addition, Clear Channel will be responsible for the exploitation and management of all these new advertising media.

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