An innovative cube-shaped digital signage stand is installed in the Plaza de Stureplan

The Pavilion is built as a booth with three of its walls covered by Led screens that are used to show creative messages of high impact digital advertising.

Stureplan Square is one of the busiest areas of Stockholm, where a large number of passers-by pass as it has numerous restaurants, Nightclubs and shops, In addition to being a meeting and fun center for young Swedes.

In the center of this square has been installed The Pavilion, An outdoor advertising support that has been designed to cause a high impact on the audience, offering the opportunity to make contact with brands and products in an innovative way.

It is a digital signage cube, developed by Visual Art, in collaboration with the founders of The Pavilion Sweden AB. Its interior can become an exhibition center, Shop or showroom, while its exterior is built by walls covered by Led screens that form three sides of the cube. The pixel distance of the screens is 2,67 mm generating a clear image that is visible from any point of Stureplan Square.

The largest screen, The Power Station, measures 2.4×3,36 meters and that of the sides, have dimensions of 2.4×1,42 metre. The total display area is 14,88 square meters. Advertising campaigns can also be synchronized with other digital spaces operated by Visual Art.

Other articles on Visual Art