It is an exact replica of the interior of the bus of the first Madrid team that allows you to know how your players live during the journey they make from when they leave Valdebebas until they arrive at the Santiago Bernabéu before the matches. The interior of this virtual space is equipped with 12 4K screens of 65 Samsung inches and a panoramic video wall configured with 4 UH55F-E monitors.

The Bus Experience Real Madrid

the Real Madrid has incorporated a new immersive experience to fans visiting the Santiago Bernabeu, The Bus Experience. It is an exact replica of the interior of the bus of the first madridista team, where fans can enjoy a virtual journey in 4K quality from the exit of the City of Real Madrid to the stadium.

During this virtual tour, visitors will be able to know how a Real Madrid player lives the bus journey he makes from the time he leaves Valdebebas until he arrives at the Santiago Bernabéu stadium in the hours before playing a great match.

The Bus Experience Real Madrid

The agency Stark Universal has been responsible for this virtual experience, which joins the attractions already offered on the Bernabéu Tour, and for its implementation has designed a custom LiveBox.

This immersive attraction is a simulator created on a real scale, consisting of twelve modules with their corresponding side window covered by an HD screen and four seats identical to the original seats. The front moon consists of a panoramic videowall formed by four Full HD screens.

In turn, the structure is endowed with a specific sound and vibration mechanism that creates a hyperrealistic environment of real movement and sound, so that visitors entering the interior can feel the fervent crowd around the bus.

The Bus Experience Real Madrid

LiveBox is an immersive leisure proposal designed by Stark Universal to experiment with emotions and challenge the viewer's senses. Through the recreation of sporting events, historical and cultural, turns reality into an adventure where the visitor lives what he never dared to dream of.

In this project, 4K screens of 65 inches of Samsung offering a resolution of 3,840×2.160 pixels and a brightness of 500 Nits, capable of delivering 24 operation×7. As far as the videowall is concerned, this, designed in a configuration of 2×2, is integrated by Samsung UH55F-E monitors of 55 Inch. These have a D-Led DID panel and offer a resolution of 1,920×1.80 Pixels.

An experience of 6000 W of power that allows you to feel, as if he were just another player, the support of the thousands of madridistas who escort the team bus in the decisive matches of the season; and that joins the attractions that were already offered in the Bernabéu Tour.


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by • 20 jul, 2017
• section: Case studies, display, simulation