Coca-Cola transforms DooH with the world's first robotic 3D billboard

In New York's iconic Times Square, the specialist Space150 and the soft drink brand have given a new dimension to outdoor digital advertising, this time with a robotic 3D system created with 1.760 Led cubes and independent movement and 245 Fixed, who perform spectacular choreographies according to the content shown.

The first outdoor advertising (Ooh) in 3D made to date has had a no less shocking scenario, like New York's Times Square, through which they transit around 300.000 people, witnesses of the amazing visual experience created by the agency Space150, specialized in engineering and digital design solutions.

To create this innovative robotic billboard 3D for this multinational soft drink company, they use 1.760 Led panels with independent movement, along with 245 static Led panels that, depending on the content displayed, perform stunning animated 3D choreographies that capture the attention of the thousands of tourists and citizens who visit this nerve center of Manhattan every day.

As Kim Gnatt has pointed out, head of Coca-Cola's North American business strategy group, "from the beginning, our intention was to create a moment of relaxation and pause to have our refreshment in the busy atmosphere of Times Square. Our patented 3D technology energizes our iconic brands in a unique and differentiated way that we hope to capture people's attention and make them want to participate for longer.".

This revolutionary and gigantic dynamic Led screen, from 20.7×12,8 metre, has passed rigorous tests to withstand New York's harsh weather conditions. Each high-resolution Led cube is programmed to extend and retract independently, pretending to approach the audience and showing this summer the range of drinks of the company to combat thirst and want to drink an iced Coca-Cola, Zero, Light, Etc.

At the forefront of outdoor advertising innovation, Coca-Cola has renewed the success it had in 2004 on your screen in Times Square (and almost a hundred years after he installed his first advertisement in this square) applying its proprietary motion technology, in whose design, manufacturing and testing have worked for the last four years its R&D team, engineering and marketing in collaboration with numerous partners.

"Times Square is an iconic symbol of America and the epicenter of outdoor advertising., so we wanted our new sign to differ from anything that had been seen before," Miller said.. This summer's 'Share a Cold Coke' campaign is all about coming together, so we saw an opportunity to use this valuable and visible space to celebrate with a wide audience the experience that Coca-Cola can offer.".

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