Banco Galicia energizes communication with customers with digital signage solutions

LG display equipment has been used to carry out this project. In the Nordelta branch they have been installed 5 32SE3KB monitors in horizontal format, 4 ultra thin edge 55LV35 and a videowall of 2×2, integrated by 47LV35 screens.

The Bank of Galicia of Argentina has launched a rebranding project that affects all branches of the brand. The goal is to implement a new way of relating to customers, which includes the use of dynamic communication through a digital signage solution. With this system, this financial institution wants to offer customers a modern business environment, while seeking to position the bank's brand as innovative and avant-garde.

In that context, Pro Signage worked with the architecture studios responsible for the project to design and implement all solutions in the branches.

The equipment to be installed in each branch is defined by the architecture and marketing areas of the bank, and vary according to the size and layout of the premises.

As an example of the solution that is being implemented in these establishments is the Nordelta branch, located in the Nordelta shopping center in the city of Tigre, province of Buenos Aires.
In this five professional monitors of 32 Inch LG Electronics 32SE3KB in landscape format in the open offices of account executives. These are connected to a content distribution system managed by the Bank.

likewise, it has also mounted a videowall in two-by-two format integrated by LG screens of 47 Ultra Thin Edge Inches 47LV35. this has been installed vertically in a position near the entrance to the branch. It displays advertising and product promotion content through the content distribution system managed by the bank.

This digital signage solution is completed with four LG displays of 55 Ultra Thin Edge Inches 55LV35. These have been installed vertically on the stained glass windows.

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