Banco Galicia streamlines communication with customers with digital signage solutions

For the realization of this project, LG display equipment has been used. In the Nordelta branch have been installed 5 32SE3KB monitors in landscape format, 4 55LV35 ultra-thin edge and a 2-inch video wall×2, Integrated 47LV35 displays.

Argentina's Banco de Galicia has launched a rebranding project that affects all branches of the brand. The goal is to implement a new way of relating to customers, which includes the use of dynamic communication through a digital signage solution. With this system, This financial institution wants to offer customers a modern business environment, while seeking to position the bank's brand as innovative and avant-garde.

In this context, Pro Signage worked with the architecture studios responsible for the project to design and implement all the solutions in the branches.

The equipment to be installed in each branch is defined by the bank's architecture and marketing areas, and vary according to the size and layout of the premises.

As an example of the solution that is being implemented in these establishments is the Nordelta branch, located in the Nordelta shopping center in the city of Tigre, province of Buenos Aires.
Five professional monitors have been installed in this 32 Inch LG Electronics 32SE3KB in landscape format in the open offices of account executives. These are connected to a content distribution system managed by the Bank.

Likewise, a video wall has also been mounted in a two-by-two format made up of LG screens of 47 47LV35 ultra-thin edge inches. This has been installed vertically in a position close to the entrance to the branch. In it, advertising and product promotion content is displayed through the content distribution system managed by the bank.

This digital signage solution is completed with four LG displays of 55 55LV35 ultra-thin edge inches. These have been installed vertically on the windows.