Vue Entertainment bets on digital signage as a communication platform in its cinemas

The company is replacing static advertising posters with Samsung digital displays in 85 UK rooms, managed with BrightSign specialist media players.

The cinema chain Vue Entertainment is immersed in an ambitious digitalization project to improve communication to its customers through high-resolution digital communication screens of Samsung as a promotional platform for your offer in 85 UK rooms.

For the management of this digital network, The company has selected the players of digital signage of BrightSign, specifically its XD232 systems, supplied by Midwich and installed by the system integrator 360 Digital, In a first phase, in eleven Vue Cinemas, including a new cinema in the town of Darlington.

In this first implementation, the digitization of existing static posters at the entrance of the rooms with Samsung displays has been carried out, The installation of a videowall composed of nine screens and the improvement of the current retail advertising. Vue Entertainment has also invested in BrightSign Network Enterprise Edition to host multimedia content for distribution in its theaters.

As Terry Podesta explains, CEO of 360 Digital, "The BrightSign XD232 system was the right choice for Vue, since it is, No doubt, The player with the most capacity and offered the best value for money. In addition, Vue is currently the only customer in the UK to host its own content using BrightSign Network Enterprise Edition server software.. It has been a success and the company is committed to standardizing it in its future digital signage facilities".

In this sense, Vue Entertainment uses a wide variety of content, mostly HTML5 and video, to offer internal promotions of advertising and fast food services offered in its rooms. A small team is able to manage playback from an office, supporting the entire network, to show promotions for specific films and ads depending on the time of day and/or the type of film being shown, ensuring that relevant advertising is being delivered to the right audience, at the right time.

One of the advantages of this digital platform, As they point out from the chain of movie theaters, is the ease with which specific promotions can be inserted, For example, In the case of film awards. before, All posters had to be changed for each film, Already now it is done almost instantaneously remotely and no equipment is required to replace static posters.

The exact configuration and specification of the digital signage system depends on the size and layout of each location.. For example, Darlington's new cinema has thirteen individual screens of Samsung's UE55D model, synchronized through BrightSign's networked players with the retail booth for food advertising, Drink and movie time, To which is added a videowall configured with nine screens of 55 "also of this manufacturer located in the lobby to attract customers with promotions of the latest movie releases.

Other articles on BrightSign, Midwich, Samsung, Vue Entertainment