The B2B provider of the audiovisual sector has moved its headquarters to new offices to improve service and deliveries to its network of distributors in Colombia and Latin America after the growth experienced in recent years in this market.

Charmex Latin America showroom

The new offices Charmex Latin America SAS, more than 300 square meters of surface area, are located northwest of Bogotá, in the Chapinero area and just 100 meters from the old facilities that this wholesaler had.

The company offers in this new space the possibility for distributors and users to try more solutions and novelties that are presented gradually in Colombia in its large showroom, with products oriented to corporate and educational markets, with simultaneous demonstrations.

Charmex Latin America showroomThe showroom includes Clevertouch pen displays, sizes of 65 and 75", that are present in many facilities in this country; the digital classroom with 89" Trauboard interactive whiteboard and the ultra-short throw Vivitek projector. To this is added the corporate room reservation system; Integrated digital signage solutions for corporate and educational environments, as well as the collaboration of Vivitek and WePresent.

In addition, The new facilities have their own warehouse with all the products it sells, directly managing the logistics and distribution of all orders, without intermediaries. "This will allow us to have complete control over the stock and availability of our products., with the advantages of efficient management for better customer service, the raison d'être of this company", points out Iñigo González, Head of development in Latin America of Charmex.

Charmex Latin America showroomOn the other hand, Charmex Latin America SAS has incorporated for a few months the figure of the technical director, under the responsibility of William Sarmiento, and also plans to expand the staff soon to meet future customer demands, constantly growing.

The boost that Charmex is giving to Latin America is also reflected in its active participation in different fairs in the region. In addition to its recent presence at the InfoComm Orlando and Virtual Educa fairs in Colombia (more data in Digital AV), the company will participate for the fourth consecutive year in TecnoMultimedia InfoComm Colombia, that will take place in the 15 to the 17 November in Bogotá.


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by • 6 sep, 2017
• section: Events, formation, business