The North Audiovisual Forum 2017 analyzes trends and new digital signage solutions

The Riojan town of Haro has hosted this event in which manufacturers of professional audiovisual solutions and wholesalers, as Caverin|Econocom, Ecler, Lg, Intel, Wyrestorm and Vogels, have presented their vision and proposals for this industry in Spain.

Jorge Hurtado, Chief Strategy & Alliances Officer of Caverin|Econocom, He explained at the event that the company has reinforced its work model, Based on a proposal for a new partnership category, in which not only traditional distribution is contemplated, but a model of continuous and close collaboration with each specialist partner to generate a value proposition and differential in the market.

"The key to this new model," he stressed.- is to achieve from our position as a specialist a better and more effective communication with the partner, working directly and closely, and thus offer the best integral solution of audiovisual communication to each client".

The Marketing Director of Ecler, Daniel Gonzalez, He defended in his speech the integration of audio as an element of success and return in any audiovisual communication project. "It is proven that music and sound increase sales and user interaction at the point of sale with the brand," he said., so it is time to bet and give sound the position it deserves within audiovisual projects"

In your speech, Agustín Camarón, B2B corporate KAM Lg, has explained and identified the type of screens that the company manufactures with Led and Oled technologies for the digital signage environment, where the key to choosing the best one is "to understand what the client does and, From there, offer you a comprehensive communication solution".

David Colomo, IOT field sales engineer&WR development manager Iberia RSG de Intel, has introduced Intel NUC technology, Application-oriented in Digital Signage, and has provided data on the digitalization of the retail sector in Spain, "in which the 70% It will be in the physical store in the coming years. The formulas for success will be based on combining online and offline solutions, and opt for dynamic and flexible multichannel projects, with maximum security".

For its part, David Peñalver, Professional Sales Manager Vogel's, He pointed out that the objectives as manufacturers of audiovisual supports "is that the systems can be installed in the right place and in an appropriate way., Always with easy labor and installation, fast and with stock available at all times".

Finalizing the interventions, Christian Mangues, responsible for Wyrestorm, explained the process to transmit video over IP in different types of installation and with services oriented and adapted to give the best coverage in the retail sector, "who see the benefits and results of IP transmission to impact and give the best customer service".

Other articles on Caverin|Econocom, Ecler, Intel, Lg, LG Spain, Vogels, Wyrestorm