'Reflections' transforms the iconic façade of the Guggenheim with dynamic projections and light

Near 300.000 Spectators have seen these days the innovative projection made on the titanium façade of the Bilbao museum by the British company 59 Productions, which has used fifty high-luminosity equipment, to culminate the celebrations of its twentieth anniversary.

the 30.000 m2 of the sinuous titanium façade of the Guggengeim Museum Bilbao, A building designed by the American architect Frank Gehry, It's been transformed over the last few nights (of the past 11 to the 14 October) on a large canvas of dynamic images and light effects, accompanied by sound that made up 'Reflections', An amazing video projection show created by the specialist 59 Productions to put the culmination of the celebrations held on the occasion of the twenty years of the institution and to share it with citizens and visitors.

This has been pointed out by the director of the Guggenheim, Juan Ignacio Vidarte: "It's the finishing touch to the celebrations of the museum's 20th anniversary, The most multitudinous and spectacular event. We wanted to share the anniversary with all the citizens and thank them for their support. To those here and to those around the world, thanks to which we have added twenty million visitors".

The experience of the London-based company 59 Productions, responsible for the opening ceremony of the London Olympic Games 2012 and Tony Award winner, has put itself at the service of this celebration to show in 'Reflections' the history of this emblematic building of the city. A project that has been made possible thanks to the collaboration between the Bilbao City Council, the Provincial Council of Vizcaya (Bizkaia) E Iberdrola.

Fifty projectors have been used to achieve this, located on the other side of the Nervión estuary, which have delivered a total of one million lumens during the seven daily screenings, each twenty minutes long, that have been carried out over four days, which was completed with a powerful set of light projections (located in the Iberdrola Tower) & Music.

"It's a complete audiovisual spectacle; with images, music composed expressly for the occasion by Nick Powell and light projections," says Vidarte. During those twenty minutes of screening, a story is told in four chapters: Bilbao's industrial and port past; the genesis and construction of the Guggenheim; its status as a cultural institution, and their relationship with artists".

For its part, Leo Warner, Director and Founder of 59 Productions, explains in detail that "with 'Reflections', The Guggenheim Museum Bilbao embarks on a fast-motion journey through an entire climatic year, in which the seasons follow one another, The clouds pass by in a hurry and delicate auroras are reflected on the titanium plates. The museum is at the mercy of a scorching sun or battered by powerful thunderstorms. The curves and faces of the building are also transformed into living organisms: The surface transforms into fish scales, Bird plumage, crystalline facets and oxidized and degraded metal, Before 'disintegrating'’ in digital particles, while music transports us to the computer age".

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