Adidas transforms with Led screens the windows of its renovated store in the Gran Vía of Madrid

The German sports brand has recently refurbished its main establishment in Spain with high-brightness LED display systems in the windows of the historic building it occupies in the centre of the capital, in a project executed by Led Dream through its partner TMT Factory.

Located in an emblematic building on Madrid's Gran Vía, The Sports Firm Adidas It has technologically changed its flagship establishment at a national level, opting for digital visual supports with LED technology, which now occupy the large windows of the establishment of the brand with the three stripes, with a spectacular result and exterior impact on this busy street.

This audiovisual project has been executed by Led Dream, specialist in solutions with LED technology for digital signage, through your partner TMT Factory, Content Specialist, in two phases. In the first, two high-brightness LED screens were installed last year for the central windows, and due to the good reception and impact of this visual support, The company decided to complete the rest of the windows of the historic building in the middle of this year.

In total, there are eight LED screens, semi-outdoor SMD technology, that offer a brightness of up to 6.000 Nits, necessary when it comes to combating the incidence of direct sunlight on the windows of the premises, with dynamic images of the shoes, Branded Apparel & Accessories.

With a total surface area greater than 40 m2, and completing the entire façade by means of curved screens at the ends, This establishment specialising in sports apparel and accessories has become one of the most spectacular visual installations in digital visual transformation in retail.

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