London's iconic Piccadilly Circus lights up with its new curved Led display

The world-famous Piccadilly lights were turned on again yesterday by their owner Land Securities, After a nine-month renewal period of your digital signage, that now stars gigantic curved Led screen and 4K resolution manufactured by Daktronics.

A spectacular display of colors and dynamic content, sponsored by members of the public as part of a fundraising campaign for Barnardo's children's aid association, was the first image that appeared on the new curved Led screen starring the central and emblematic square of London Piccadilly Circus.

As you said a few months ago Digital AV, the company Land Securities (Landsec), owner of Piccadilly Lights, has replaced the 'patchwork'’ original of classic advertising displays that illuminated this space with a huge Led screen with 4K resolution of last generation and low energy consumption of the manufacturer Daktronics and a live technology hub, that allows the screen to react to certain external factors, such as weather or temperature.

The latter feature adds more value to advertisers' messages, as it allows them to showcase creative and innovative content from their brands, as appropriate clothing for the climate, adapting to the real environment and audience trends. This technology does not collect or store personal data and cannot record images or audio..

Coke, Samsung, Hyundai, L'Oréal Paris, eBay, Hunter and Stella McCartney have been the first advertisers to show their messages on the new screen, than now on the newly launched screen, whose management of advertising space performs Ocean Outdoor on behalf of Landsec.

The countdown and the moment of the turn on of the screen was broadcast yesterday live through Facebook and YouTube, and the presentation of this release will be repeated several times on the screens until 11.59 Today's PM, Friday 27 October.

For Vasiliki Arvaniti, Landsec Product Manager, "Piccadilly Lights have been one of London's icons for over a century., and they are an unmissable spectacle for the hundred million people who pass through Piccadilly Circus every year. We know that people have really missed the screen while the renovation work was taking place., And both we and the brands that light up the display are incredibly excited to have turned on the lights again today.. We want to thank everyone who has been part of the campaign #PiccadillyOn, raising money for Barnardo's".

Along these lines Richard Brown, Project Manager at Land Securities, Stresses the renewal and innovation of the new digital system, "We are truly satisfied and equally eager and excited to see the new Daktronics display to continue to give light in this world-renowned venue.".

For its part, Tim Bleaklety, CEO of Ocean Outdoor, stressed that "the new Piccadilly Lights advertising screen is one of the most interactive and feature-rich in the world. Today is an important milestone in its history, And to highlight this we have an excellent selection of iconic global brands in six categories, ready to exercise their creativity".

General details of the 4K curved Led screen

• Size: 17,56 meters high x 44,62 m wide (790m2).
• Pixel pitch of 8 Mm.
• Resolution greater than 4K (5.490×2.160Q).
• Led packages 'three in one' that generate trillions of colors and optimal brightness.
• Structured space in variable content zones.

Other articles on Daktronics, Land Securities, Ocean Outdoor, Piccadilly Circus