Elan Media uses BroadSign Core software in its digital signage network

This tool is used to provide content to the out-of-home network, composed of 270 Screens, that the advertising company has installed in Qatar's shopping malls. In addition, Quividi's real-time audience analysis software.

Qatar's advertising company, Elan Media, has selected BroadSign to provide the content to your out-of-home digital network. The partnership also includes the integration of the real-time audience analysis tool of Quividi, that gives brands the opportunity to tailor their messaging based on demographics and audience type.

Elan Media is using BroadSign Core digital signage software to deliver ads and content to 240 screens that you have installed in high-impact areas, what are Qatar's shopping malls like?, Ezdan and Doha Festival City.

“This partnership is a significant step for Elan Media's digital network, as it marks the introduction of real-time content management for Qatar's advertising sector. It's a market innovation that allows advertisers to use our digital platforms out-of-home and better engage their audiences”, comments Jamie Ball, COO of Elan Media.

This network is made up of large-format screens located in the spaces where the restaurants are located, aisles and other high-traffic areas of shopping malls, so that the content can reach a large number of potential customers.

The Qatar center has digital screens of 72 square meters, called Iconics, plus others 12 integrated into the pillars of the centre, in the area where the catering establishments are located.

The Doha Festival City has a giant screen of 28 square meters, with 360º visibility, and another that is considered the largest in Qatar and whose contents can be seen from a great distance. It also has another eight installed two by two.

On the other hand, these three centers also have other types of digital media such as the Mupis. Of these, a total of 176.

Since the launch of the network in December 1999, 2016, 70 Brands, including Vodaphone, Nissan, Qatar Development Bank, have carried out their advertising campaigns on Elan Media's digital media.

“Located in the heart of the main shopping areas, Elan Media's screens present a great opportunity for advertisers to reach customers. Through our partnership, Brands will be able to target their consumers with creative content, Contextual and impactful, maximizing the results of each campaign”, explains Maarten Dollevoet, Vice President of Global Sales at BroadSign.