Christie and Avollusion light up iconic buildings at Hong Kong's first Lumieres Festival

Spectacular light installations and video projections on the facades star, to the 25 November, the nights of this event that takes place for the first time in this special administrative region of China.

In addition to its rich culture and gastronomic excellence, Hong Kong is the center of light thanks to the celebration of the first festival Lumieres Hong Kong, that is being celebrated since the past 23 and until the next 25 November with impressive light installations, Video projections and art pieces in emblematic spaces and buildings.

specifically, the neighborhoods of Sheung Wan, Soho, Central, Tsim Sha Tsui and Kowloon have become the canvas for some of the most renowned local and international artists to show their vision of the culture of this city itself., with free activities for all types of public.

In these three nights of light and creation, the multinational Christie has collaborated with its technology in some of the facilities, in collaboration with your partner Avollusion, In addition, both companies are technological partners of this multidisciplinary festival of visual and light art creations, Performances, Audio effects and audience engagement.

As Denys Lavigne points out, Vice President of Global Christie 360, "Lumieres Hong Kong is our first major collaboration since we established our new office in this city., and we are very excited about this project. Exploring innovative ways to integrate digital experiences into urban environments continues to be a priority for our team.".

In addition to the large-scale experiences that will light up the city, Christie said: "We are particularly proud of the interactive painting station we have created., as it will allow visitors to express themselves and create digital art that they can share on their social networks. We trust that the result of this great collaboration between the Lumieres team, Avollusion and our company will offer Hong Kong people and visitors a truly magical experience.".

In this same line, Justin Choy, CEO of Avollusion, He also points out the satisfaction of "being part of Lumieres Hong Kong, where we have been working on technical design since the conceptual stage of the festival. Due to space shortages, We have had to find unique solutions to counteract the challenges of executing projection mapping projects in buildings in this city and, through this event, We will show that it is possible to do so.".

Among the most outstanding creations of this collaboration is an attractive projection mapping on the façade of the Mandarin Oriental in Hong Kong., One of the most exclusive luxury hotels in the world. The projection canvas, measuring 34 meters wide and 33 high, is illuminated with ten projectors 3DLP Christie Boxer 4K30, managed by Pandoras Box servers from this manufacturer, with content designed and produced entirely by Christie 360.

In addition, Christie has an interactive stand near the hotel to increase the user experience, which has been called LUX, and elevates the traditional event photo booth to the level of interactive experience, in which visitors are invited to pose for a snapshot.

Later and using analog light sources, Virtual brushes and custom software, the snapshot is transformed into a dynamic piece of digital art thanks to Christie's team of light painters. The best visual elements are subsequently projected onto the façade of Hong Kong's Mandarin Oriental as part of the projection mapping..

"We are delighted to use light as a means to highlight Hong Kong's iconic sites and buildings through this important event," said Lin Yu., Vice President, Christie Asia Pacific-. It is also a wonderful opportunity to showcase the talent of local and international light artists to accentuate the beauty and vitality of this city.. Deploying and using our projectors in multiple locations helps us achieve this goal of entertaining audiences and delivering a fantastic shared experience.".

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