Starbucks offers coffee with augmented reality to its customers in the Asian continent

The North American chain has opened the largest coffee shop in the world in the Chinese city of Shanghai, where the omnichannel strategy is part of its offer with the augmented reality application.

With more than 24.000 coffee shops around the world, the chain Starbucks has just opened a special establishment, not only because of its dimensions, with 2.700 square meters and that places it as the largest in the world, but for offering its customers a unique and differential experience with augmented reality technology through their mobile device while drinking one of their well-known coffees.

The innovator Starbucks Roastery Experience is located in the central and commercial West Nanjing of the Chinese city of Shanghai, and in which this chain deploys its omnichannel strategy in Asia -already started a few years ago in one of its North American stores-, with interactive activities and, for the first time, with the integration of augmented reality technology in collaboration with the Chinese giant Alibaba Group, which has also participated with the recording of more than fifteen hundred traditional Chinese labels to decorate the ceiling.

Among the interactive activities to offer an immersive experience, customers can know in details how coffee cultivation is carried out, grain selection and processing, Etc. as well as the history of the company, in addition to collecting information as they tour the establishment through the app that Starbucks and Alibaba put at their service, among other possibilities.

The Starbucks Reserve Roastery's augmented reality technology is also used internally at the company., in such a way that the designers of the establishment can define new possibilities of decoration, Etc. as they walk through the cafeteria.

https://youtu.be/T9JbcpOR2lw

Other articles on Alibaba, Starbucks, Starbucks Roadstery Experience