Beabloo will explain its advances in digital marketing and analytical solutions at ISE 2018

Omnichannel technology, New developments in analytics and sensorization or active retail intelligence are some of the concepts that the company will develop in this event.

of the 6 to the 8 February 2018, Beabloo will present at Integrated Systems Europe (Ise) Two presentations to show how its technology "helps increase experience within business", as well as to define what are the Latest developments in analytics and sensorization within the online and offline environment, by Jaume Portell, CEO of the company.

With the title of 'Analytics for offline retailers and how to leverage O2O opportunities' (Analytics for online retailers and how to seize O2O opportunities), In his first presentation (the day 6 February, at 12:00h at Smart Building Solutions Theatre), Portell will explain how omnichannel technology is reaching maturity and helping customers receive relevant information in real time through beacons, QR codes or WeChat Shake.

It will also show how the retail sector is advancing through the use of big data technology and analytics., that collects and interprets large amounts of data translating it into relevant information, complex and significant, that reveals with great precision the interests of customers within the commercial space.

At the second conference (8 February, at 11:30h at Unified Communications Theatre), with the title 'Active retail intelligence': when artificial intelligence meets digital signage (Active retail intelligence: When artificial intelligence meets digital signage), the Beabloo executive will detail how technology can help complement sales in online and offline channels. Thanks to this you can know, For example, Where customers prefer to buy; How they move within the sales area and the reasons why they prefer to buy in a physical store or in another virtual one.

As Portell points out, "The two worlds need to cooperate by integrating analytics and sensorization to ensure future success". In addition, explain in detail how the company Baozun has managed to lead both environments with Beabloo technology, becoming one of the most important e-commerce in the world.

Other articles on Baozun, Beabloo, ISE2017