Omnichannel technology, Innovations in analytics and sensorisation and active retail intelligence are some of the concepts that the company will develop at this event.

Beabloo omnichannel strategy bank

Of the 6 to the 8 February 2018, Beabloo will be presented at Integrated Systems Europe (ISE) Two presentations to show how their technology "helps to increase the experience within business", as well as to define what are the Latest developments in analytics and sensorization within the online and offline environment, by Jaume Portell, CEO of the company.

With the title 'Analytics for offline retailers and how to leverage O2O opportunities' (Analytics for online retailers and how to take advantage of O2O opportunities), in his first presentation (The day 6 February, at 12:00h at Smart Building Solutions Theatre), Portell will explain how omnichannel technology is reaching maturity and helping customers receive relevant information in real time through beacons, QR codes or WeChat Shake.

Beabloo myBlooIt will also show how the retail sector is advancing through the use of big data technology and analytics, that collects and interprets large amounts of data translating it into relevant information, complex and meaningful, that reveals with great precision the interests of customers within the commercial space.

At the second conference (8 February, at 11:30h at Unified Communications Theatre), with the title 'Active retail intelligence: when artificial intelligence meets digital signage (Active retail intelligence: When artificial intelligence meets digital signage), the Beabloo executive will detail how technology can help complement sales in online and offline channels. Thanks to this it is possible to know, for example, Where customers prefer to shop; how they move within the sales surface and the reasons why they prefer to buy in a physical store or in a virtual one.

As Portell points out, "The two worlds need to cooperate by integrating analytics and sensorization to ensure future success". In addition, explain in detail how the company Baozun has managed to lead both environments with Beabloo technology, becoming one of the most important e-commerce in the world.


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By • 8 Jan, 2018
• Section: Digital signage, Events, Formation, Business