ISE confirms its leading position as the European destination for the global AV industry

Integration and convergence have placed ISE, and specifically to its recent edition 2018, as the largest event in terms of exhibitors and total exhibition area.

The international systems integration and AV technology community has once again supported the Integrated Systems Europe competition (WHEREAS), that after finishing its fifteenth edition just a week ago at the Amsterdam RAI, maintains its annual trajectory of success and growth.

The number of exhibitors who have shown their innovations during the four days of the event has reached 1.296, regarding the 1.192 from last year, of which 294 have participated for the first time in ISE.

Los 53.000 m2 of exhibition space have been completed, including the new hall 15, that has added to the Amsterdam venue 4.000 additional m2 to the contest. As in previous editions, Before the end of this year's contest, almost all the space had already been reserved for the call for entries. 2019.

The number of visitors registered at the end of ISE 2018 has been located in 80.923, which represents an increase in 10,3% regarding the 73.413 registered in 2017. In this aspect, Also note that almost 20.000 people attended the last day of the contest, which demonstrates the success of recent years in extending the fair to four days.

Another positive aspect of this balance is that more than 30% of the total attendees visited the fair for the first time, a key reference point for exhibitors in their quest to develop new business opportunities.

For Mike Blackman, director general de Integrated Systems Events, "WHEREAS 2018 It has been a great show that has been successful on all fronts. I am pleased to report that visitor numbers and exhibitor satisfaction have been very high. On behalf of ISE, I would like to thank all our attendees, exhibitors, partners and co-owners: Avixa and Cedia, the success of this combination that has made ISE what it is today and guarantees that we can continue growing year after year”.

In addition to the interest of the opening speech about the evolution of the intelligent building or smart building, created by architect and inventor Carlo Ratti, During the event, nine B2B activities were held to cover a wide range of topics around the AV industry.; from innovation and design to spectacular and themed installations, in addition to a complete professional development program curated by Avixa and Cedia.

WHEREAS 2018 It was also the debut of the World Masters of Projection Mapping, a joint venture between Amsterdam Light Festival, RAI Amsterdam and ISE, that have transformed the city with the creations of five video artists on the façade of the iconic EYE Filmmuseum.

One more time, exhibitors have seen the event as an effective launching platform for hundreds of new developments, with a practically unstoppable technological and commercial trend led by the growth in IP and the crossover between broadcast and AV; augmented and mixed reality in viable applications; the rise of IoT devices for the smart home and in any environment; the divergence of digital signage with intelligent systems and plug and play’ gaining traction; the rise of small Led screens; 4K resolution everywhere; the growth of projection mapping; Networked audio and the continued progression of the collaboration market.

For both Avixa and Cedia, The training and certification program has provided a unique platform for associations to reinforce recent initiatives at the event and consolidate their key role as providers of exemplary professional development programs.

Para Dave Labuskes, CTS, CAE, RCDD and CEO of Avixa, “It has been a great and intense week at ISE that we began with our TIDE conference, where we never stop learning and connecting with the global AV community. It has been very exciting to present our new Avixa brand to the ISE audience. Now we look forward to InfoComm 2018 and our TIDE conference in June in Las Vegas”.

For your part, Tabatha O’Connor, CEO of CEDIA, “It has been a phenomenal ISE 2018 and we are very proud to be co-owners of this incredible event. Our training program has included more than fifty classes on commercial and technical topics, and certification exams that have been highly supported by the industry. Meanwhile, “Our stand was full of visitors who learned about our new strategic plan”.

The Amsterdam RAI venue will host the next edition: WHEREAS 2019, which will take place 5 al 8 February next year.

Access to the ISE Special 2018