Christie Spyder controls Spain's largest outdoor advertising screen

This outdoor Led screen, located in the Plaza de Callao, is controlled by two Christie Spyder X20 video processors and Scala is used as a player to display DooH content.

For just over a year and a half, the Plaza de Callao in Madrid has become an emblematic place of digital signage since this is where the largest dynamic outdoor advertising screen in Spain and one of the largest in Europe is located..

With a surface of 240 square meters, this Led stand built with Pitch technology 6 of Samsung, that allows you to play images with a high definition (more technical information at Digital AV Magazine), is installed on the façade of the FNAC building.

Run by the company super 8 Media, this screen is controlled by two video processors Christie Spyder X20 (one of them rendundante) with a resolution of 960×5.760 Pixels. Spyders distribute the different input signals, the programming of the playlist with the contents of the broadcast, as well as external connections.

“Spyder fits perfectly to the screen, ensuring that the content does not require any change of scale and achieving a pixel resolution that avoids the problems derived from the adaptation of contents and formats", explains Paco Rodríguez Arnuero, Director of Super Operations 8.

likewise, also used Scala as a player to display DOOH content, from a schedule. This media player sends the segmented contents in three video signals and the Spyder video processor is responsible for making the image recognizable by the screen, segmenting that content back into six video signals.

"The strengths of the Spyder are, on the one hand, its stability and, on the other, your ability to create different default programs. Once set up, its operation is relatively simple. In addition, the switching capability of the equipment allows to display content in high resolution without any problem", adds Arnuero.

The advertising that is displayed on this large format display has a potential audience of 113 millions of people a year who pass through the square, including 19 millions of passengers that the Callao metro station has.

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