Inditex transforms the retail sector by introducing augmented reality into purchases

This pilot experience, to be carried out in 120 Zara brand stores, is the first in the world to use AR technology in the retail sector.

From next 18 in April and during the following two weeks, Visitors who come to one of the 120 shops Zara selected by Inditex for this project, Pioneer in the world in the retail industry, They will be able to enjoy a unique and different shopping experience thanks to the incorporation of augmented reality technology.

Although it should be remembered that the Spanish multinational carried out some tests with this technology a couple of years ago with its firm Massimo Dutti, the size and duration of this pilot experience, which also extends to online shipments and the windows of selected establishments, Acquires a higher level in the technological innovation that characterizes the company.

specifically, the user will be able to enjoy twelve different AR experiences in these 120 shops, for which a total of 68 cameras, distributed in a set of 170 m2. The concept and experience 'Zara augmented reality' is the work of creative director Ezra Petronio, co-founder of Self Service Magazine, In collaboration with the development of the app made by the French company Holooh and the French National Institute of Computational Sciences and Applied Mathematics.

The basis of this project is the Zara AR application (for iOS and Android) that the user can download to his smartphone, through the free Wifi of the same point of sale, to see in virtual reality how models Léa Julian and Fran Summers (far from the traditional and static mannequins) wear different looks from the Studio collection of the firm and pose in the showcase, in areas of the establishment or in the boxes themselves, in VR sequences of 7 to 10 Seconds, among other possibilities.

As the Inditex statement points out, "This innovative concept integrates the latest technology into its fashion offering., inviting customers through it, both inside and outside the store, to a shopping experience never before experienced, which can also be shared".

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