Samsung installs Korea's largest Led display to create 'Times Square’ Seoul

A visual spectacle thanks to a huge Samsung Led display, with attractive ads and images to attract tourists, stars in the center of Korea's capital.

Emulating Manhattan's iconic Times Square, in New York, where big digital displays, with shocking announcements have become one of the city's tourist attractions, central Seoul now has the largest Smart Led Signage in Samsung Korea, which has been installed on the exterior facade of SM Town Square and in the K-Pop convention center and shopping complex Coex.

Seven months (since September 2017 March 2018) have been needed to install this Led signalling system, occupying an area of 1.620 m2 , result of joining two large Led screens by a curved edge.

Sungwook Yoon, Building Solution Group de Samsung Electronics, has run this facility and is responsible for the decision to apply a curved design to Led signage, becoming the first case in Korea where a Led display uses both sides of an outdoor advertising area (DooH).

"Led digital signage for advertising purposes is, most of the time, flat or uses only one side of a space, like an electronic display on the roof," Yoon points out.. This new Led screen can be used to display a content item, or separately to display different content. This flexibility of use allows for more effective ways to deliver immersive content".

specifically, when two sides of two Led screens are in a perpendicular configuration, content is likely to be distorted, "but if such visual systems are connected by the curved screen, content can be rendered without any distortion. This is a key strength of Samsung's new Smart Le Signage", stresses this manager.

Another of its innovations is the brightness, because if normally screens for residential use tend to have a brightness of 300 to 500 Nits, The Smart Le Signage uses up to 9,000nit so you can display sharp images even in bright, direct sunlight", adds Park Jung-bum, B2B Group on Samsung.

In addition, this company system automatically adjusts its brightness, reducing or increasing it according to the movement of the sun and thus not disturbing or eye-uncomfortable pedestrians or drivers transiting this area of the city.

According to company data, Smart Led Signage is made up of some 31.000 Modules, with a pixel pitch of 10 Mm. to show a clear and vivid image from all directions. For Jinwook Kim, Building Solution Group at Samsung, "This is an excellent example of Samsung's detail-oriented effort, considering that the typical size between each pixel in foreign advertising in Korea is 16-20 mm".

Water and dust resistant, Smart Led Signage offers a resolution of 7,840×1.952 Pixels, almost double the UHD resolution, with a refresh rate of 49,920Hz, to show nitic and uniform images without distortion, "ideal for showing 3D ads, that will soon become a unique milestone in Korea, with up to 100.000 hours of use", underline Kim.

The agreement with Coex SM Town envisages Samsung Electronics' participation in this Korean DooH project with its Smart Led Signage for the next ten years, which aims to increase Seoul's brand value by developing and promoting the city as a "global digital media benchmark". Smart Led Signage will help boost the local economy and its competitiveness with a new tourist attraction as a reference point".

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