MSC Cruises uses Artificial Intelligence for its new voice-activated virtual assistant

This service designed to optimize the passenger experience, who has developed together with Harman, will debut on her new flagship MSC Bellissima which will be christened next year.

MSC Cruises has developed, in partnership with Harman International, a subsidiary controlled by Samsung Electronics, A new service for passengers. This is a digital personal assistant for cruises that is presented as a new feature of MSC for Me, The company's multichannel digital innovation program.

This service will debut on its flagship MSC Bellissima, currently under construction at the STX France shipyard in Saint-Nazaire (France) and will be christened in the port of Southampton (United Kingdom) the 2 March 2019. It will later be available on all new ships in the future and is planned to be incorporated into the rest of the fleet..

"Thanks to our experience in the cruise industry, to the skill of our partners in the shipyards and to our exclusive collaborations with the world's leading experts in digital technology, like Samsung and now Harman, We can introduce revolutionary technologies that offer our guests a connected experience that enhances every aspect of their cruise.", explains Gianni Onorato, CEO of MSC Cruises.

The virtual personal assistant for MSC Cruises passengers is a voice-activated conversation tool using Artificial Intelligence (AI) to communicate, Intelligently learn and predict passenger needs, as well as to suggest interesting recommendations.

This feature will offer passengers personalized information to help them simplify and improve their vacation., as it will answer your questions quickly and easily from your own cabin. It will be designed around a ship-based solution, specially tailored to the needs of MSC Cruises guests and will be available in seven languages: English, French, Italian, Spanish, German, Brazilian Portuguese and Mandarin.

"Digital assistants and speech recognition technologies are transforming the way we communicate and do our jobs today.. With this tool, MSC Cruises will completely transform the onboard experience for its guests. Imagine being able to get instant and personalized information, such as events held on cruise ships, Entertainment options, travel updates or just play your favorite music with a simple voice command", comments Sanjay Dhawan, President of Harman Connected Services and Harman CTO.

MSC Bellissima to sail in its inaugural season through the popular western Mediterranean area, while in winter it will move to the United Arab Emirates with a stopover in Dubai, Abu Dhabi, Sir Bani Yas, Muscat and Jasab.

Innovative technologies

MSC Bellissima is being built with the most innovative technologies to compete with her sister ship, MSC Meraviglia. Among these, you will find the MSC for Me experience, An advanced technology that the passenger can use on board to be able to connect with the other members of their party, The staff and the boat itself.

On the other hand, It will have a two-deck promenade, with shops, Restaurants and cafes, whose ceiling will incorporate a large Led screen of 480 square meters that will transmit sunrises and sunsets, events and that will allow you to enjoy starry nights.

The space dedicated to the pool (Atmosphere pool) It will have great lighting and a giant screen built with an innovative design.

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