Ikea uses NEC technology for the digital experience of its stores

While with the P502HL-2 projector it is possible to create a more realistic atmosphere in the exhibition, The PX803UL is part of an interactive experience that helps the customer choose the most suitable rug for their needs.

Ikea has been working with the company for some years now Beaver Group to incorporate various digital solutions into their 25 UK & Ireland Stores. Your entire digital signage infrastructure is centrally connected and managed through Beaver Group's signage.ninja software platform, which optimizes the way Ikea displays its messages in-store and improves customer engagement.

The deployment of digital signage has changed the way customers interact in-store, But it has also improved the way the communication team delivers messages in-store. The latest addition to this innovative network has been made in the textiles department of the Milton Keynes store.

Ikea understands that some customers may have difficulty visualizing the correct size rug they need, since they are suspended in an upright position or rolled up, Ready to load into shopping carts.

In order to help buyers, Beaver Group developed an intuitive and interactive experience that is powered by a laser projector NEC PX803UL to show the dimensions of the carpet, Life-size, on the floor of the exhibition hall. This is controlled via a touch screen of 22 inches where a custom-developed HTML application is running and linked to the ninja signage platform.

The customer can select a carpet size manually or search through the product code. They can also choose to overlay different furniture designs on the contour of the rug to help correctly calibrate the optimal size.

The NEC laser projector is suspended from the ceiling with an installation flexibility of 360 Degrees. With blue laser diode light source combined with a phosphor wheel technology and no filter replacement required, The PX803UL provides reliable operation and with an operability of 20.000 hours. By providing images projected onto the floor with a brightness of 8.000 ANSI lumens, The dimensions of the carpet are visible even in bright light.

This innovative solution provides IKEA customers with an attractive and highly visual tool that helps them make the right purchase to improve their home.

In other stores, NEC P502HL-2 laser projectors have been chosen to create background themes and improve the design of the exhibition rooms. Playing video content helps them understand how to personalize their living spaces.

“NEC has a large range of reliable and high-quality products, Especially suitable for the environments and applications that our customers need. In particular, Their range of laser products has ensured that the solutions we have installed are very well received and our customers and their customers can enjoy their benefits from using them”, says Peter Critchley, Director of Beaver Group.

On the other hand, in the Ikea store in Norwich Beaver Group has installed a video wall 3×2 configured by NEC displays 55 Inch. These have been designed with a protective glass and incorporate ShadowSense touch technology that offers up to 10 Points of contact. Intuitive and user-friendly touch behavior is crucial to allow shoppers to easily navigate products and room layouts without frustration.

Ikea's store model shows how a forward-thinking retail business can use and benefit from digital systems across its business operations.