Econocom acquires the 60% of the Digital Marketing Company Altabox

With this operation, which is part of the strategic acquisition policy to complete its value offer, The group reinforces its omnicanal digital marketing offer.

Econocom has announced the acquisition of a majority participation of the 60% in Altabox. This operation is part of its strategic acquisition policy to reinforce its value offer and is integrated into the new strategic plan ‘e for excellence’ that, As you already announced Digital by Magazine, has launched and lasts for five years.

This is a new commitment to digital transformation that will allow you to develop the capacities of customer experience at the point of sale.

“The majority investment in Altabox fits the development strategy that we are implementing for our clients. Its activities complement those of Econocom and its subsidiaries in Spain, with a main objective: to combine the best capacities and experiences to advise our clients in a much more efficient way in their mobility projects, Digital signage and transformation of points of sale”, Angel Benguigui, CEO of the Econocom Group in Spain.

With offices in Gijón and Madrid, ALTABOX is a company that focuses its activity on the development of omnicanal marketing strategies for points of sale. With a template of more than 50 employees, has reached a turnover of 9 million euros in 2017. Its offer includes the design and deployment of digital signaling, sensory and auditory marketing, and traffic analysis and data. These solutions allow to accelerate sales and recover consumer experience.

This acquisition provides a large number of synergies opportunities with the existing businesses of Econocom. The group has a full range of digital solutions for points of sale that can combine with its financing model (Subscriptions, Payment for use ...) and distribution. In addition, complements some of its subsidiaries as gigigo, An outstanding actor in Digital Marketing, o Econocom Caverin, B2B audiovisual products and services specialist in Spain.

After the operation, Israel García, General Director and Founding Partner of Alteabox, will continue to assume the address and its key shareholder statute. “This fusion will provide us with the necessary strength and financial resources to continue successfully creating new unforgettable experiences for the final consumer. It will allow us to consolidate as a reference actor in the Spanish market in the development of digital solutions at the point of sale, And we want these solutions to point to the continuous search for excellence and innovation ”