Barcelona's San Antonio Market reopens its doors with a Neo digital channel

The digital channel, developed entirely by Neo, uses screens to provide market information, nearby means of transport, promotions and activities.

After more than eight years of work, the San Antonio Market (Mercat de Sant Antoni) of Barcelona has just opened its doors to remain one of the most important in the Catalan capital, since it is the only one that has a commercial offer during the seven days of the week, with a heritage building that houses the three markets that are its own: fresh food, the charms and the Sunday of the book.

This rehabilitation process has suffered several delays due to the different findings and conservation tasks that were done in the excavation process., during which archaeological remains of the Via Augusta Romana and the necropolis have been discovered, as well as the remains of the bastion of San Antonio, that are part of the Roman museum space that has been created.

Renovated and with a view to the future, one of the highlights of this process has been the digitalization of all market spaces, that the specialist has developed Neo Advertising, "with a project that seeks to give the market new airs without losing its essence", point from the company.

This digitization is done "through screens that, during these first days of reopening, full of events and activities, offer the visitor information about the market,means of transportcercanos, the weather forecast, as well as on activities programmed in the market itself.

This digital channel has been developed entirely by Neo thinking about users, offering them information about the origins of the market and its evolution as a central part of the San Antonio neighborhood, the stops that make it up and the discounts that can be found. "We use digital media to create a user experience that maintains the essence of the market as the great dynamizer of neighborhood life".

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